Scott Brown, the head of Nielsen’s audience measurement product, is leaving to join Experian. The move comes as Nielsen is grappling with a variety of new challenges, including charges from the TV industry that the quality of its ratings samples have deteriorated during the pandemic, because Nielsen technicians and reps have had a more difficult time gaining access to panelists’ homes.
Nielsen has promoted Scott Brown to general manager, audience measurement. In this new role, he will “continue to innovate Nielsen’s measurement products and ultimately drive the unification of linear TV, […]
Appreciation: Scott Brown Was One Of The Best
Exclusives
BOSTON (AP) — Former Massachusetts U.S. Sen. Scott Brown is in talks with Fox News about a possible job as a contributor.A spokeswoman for the network confirms the discussions, first […]
DirecTV-Sunbeam Fight Unites House Dems
U.S. Sen. Scott Brown (D-Mass.) and his House Democratic counterparts are pushing DirecTV and Sunbeam’s WHDH Boston to end a retransmission consent dispute that threatens to keep 200,000 Boston households from watching the Super Bowl.
