The chief development officer at the broadcasting trade group will join the pioneering Big Data firm with the same title on July 30.Big Data is “becoming a hot industry to be a part of,” says Roskowski.
When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro’s to evaluate, cable … digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.
Obamacare, with its goal of insuring 30 million Americans, is on the way. In connection with it, insurance companies and others could generate an extra $1 billion in ad revenue for TV stations. Such categories with an inclination to spend locally don’t come along every day so broadcasters need to get up to speed and get up to speed fast. They need to identify the advertisers in their markets and get their foot in the door.
TV stations need to use their strong website traffic as a sales tool to attract more dealer business. Now more than ever, local auto dealers are in need of trusted advisers who can act as local media consultants to guide dealers toward the right mix of media allocations and tactics to drive more sales. In addition, stations need to fend off growing competition from Google.
The goal of business development is to bring value to advertisers by understanding their business, identifying opportunities and putting together local customized solutions that will produce greater sales results. That’s why TVB has made it a priority.