SDVI

Post-pandemic normalcy returned to Amsterdam as broadcasters and vendors convened, but a palpable sense of economy and efficiency blanketed the International Broadcasting Convention.

NAB attendees with their curiosity peaked by ChatGPT had loads of AI-related questions for vendors and the cloud, virtual production and FAST channels dominated other conversations in the annual Las Vegas convocation. Pictured: Brainstorm combined camera feeds from talent in front of a green screen and an LED wall into one screen (upper right) at its NAB booth.

Several years after the pandemic pushed a wide embrace of cloud editing, the technology has made significant strides in speed and automation. Above, Avid’s Edit on Demand is a cloud-based premium editing and post-production solution that can be deployed and scaled on demand.

The NAB New York Show will be back at the Javits Center after a long pandemic hiatus. Following a strong showing at IBC earlier this month, expectations around it are rising.

While previous Devoncroft conferences took place at off-site hotels, the 2022 edition was co-located with the NAB Show and held on the Main Stage of the North Hall at the Las Vegas Convention Center. It drew hundreds of senior executives for an afternoon of panel discussions on everything from cloud migration and IP connectivity to virtual production and blockchain technology. Above, Devoncroft Principal Analyst Josh Stinehour (left) and Sinclair CEO Chris Ripley talking technology.

Vendors say broadcasters are increasingly looking to expand virtualization of their operations across the whole chain, and they’re also seeking to take that virtualization off-premises, either in their own master control hubs or the public cloud.

Unlike studios and streamers, U.S. and international broadcasters have been reluctant to embrace the Interoperable Master Format. Their move to UHD programming and gradual operational shift to the cloud may change that.

Executives at a TVNewsCheck webinar last week said that broadcasters mulling investments in new cloud-based workflows should spend as much time thinking about inherent changes for their personnel as they do considering which software vendors and cloud platforms they might use.

Two executives with extensive experience in broadcast technology and cloud workflows will participate as speakers in a TVNewsCheck webinar set for Thursday at 1 p.m. ET. They join executives from Sky and Global Eagle, who will talk about what they have learned building IP supply chains for media companies. Pictured are, clockwise from left, Dave Travis, group director of content, broadcast and platforms, Sky; Terri Davies, SVP content and media services, Anuvu; Evan Statton, principal architect for media and entertainment, AWS; Glen Dickson, contributing editor, TVNewsCheck and the event’s moderator; and Simon Eldridge, co-founder and chief product officer, SDVI. Register here to attend. 

The coronavirus pandemic has amped up the transition to cloud-based workflows as broadcasters have employed as many remote operations as possible. The next frontier: an acceleration of live production applications in the cloud. Above, an Amazon Web Services Outpost cloud server.