Microsoft and Verizon Media announced the death, figuratively, of Yahoo search ads Thursday, with an updated search ad partnership across Bing, Yahoo and AOL networks. It makes all search inventory available through the Bing Ads platform.
Google began restricting third-party tech support service ads worldwide and plans to introduce a verification system in the coming months, but some believe the search company is leaning too hard on some industries and not enough on others.
With all the hype in recent years around social media, online video, mobile marketing, messaging services and so-called “native advertising,” one would be forgiven for thinking that search advertising — the workhorse of digital advertising — had fallen by the wayside. It hasn’t.