Google has introduced a conversational experience in Google Ads powered by its Gemini AI model that can run on everything from mobile devices to servers in data centers. Conversational experience enables advertisers to generate relevant ad content such as creative and keywords from a website URL. The tool — initially announced in May during the company’s Google Marketing Live event — has now rolled into a Beta project and is available to English-language advertisers in the U.S. and U.K.
Microsoft and Verizon Media announced the death, figuratively, of Yahoo search ads Thursday, with an updated search ad partnership across Bing, Yahoo and AOL networks. It makes all search inventory available through the Bing Ads platform.
Google began restricting third-party tech support service ads worldwide and plans to introduce a verification system in the coming months, but some believe the search company is leaning too hard on some industries and not enough on others.
With all the hype in recent years around social media, online video, mobile marketing, messaging services and so-called “native advertising,” one would be forgiven for thinking that search advertising — the workhorse of digital advertising — had fallen by the wayside. It hasn’t.
