Network officials have quietly been telling worried advertisers that OWN, Oprah’s new channel, will begin reshuffling its lineup in the next weeks and investing millions in advertising to win back faithful viewers. The network’s only bona fide hit — Season 25: Oprah Behind the Scenes — is about to become the “anchor show” for the fledgling network, according to media execs who have heard the new pitch.
Season 25: Oprah Behind the Scenes
August 11, 2022
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