The home base for Amazon and Microsoft, Seattle has close to 300,000 tech workers. It boasts the highest proportion of advanced tech employees in the nation, according to a study from Burning Glass Institute. As a result, stations in DMA No. 12 work hard to reach users on the move. Seattle-Tacoma is a highly competitive TV market, with the traditional Big Four affiliates all in the hunt in key races.
Four television stations and the Seattle Times argued in the Tuesday filing that their unpublished images are protected by the state’s reporter shield law, and a King County Superior Court judge erred when ordering their release,
The league’s has board of governors voted unanimously to award its 32nd franchise to Washington state’s largest city. The yet-to-be-named team will begin play in fall 2021, joining the Los Angeles Kings, Anaheim Ducks and others in the Pacific Division.
Seattle is one of the nation’s most digtal-savvy markets, and its news consumers have high expectations, especially on mobile. Diana Marszalek and Erica Sweeney take a comprehensive digital overview of the city’s major news players — including The Seattle Times, KING and KCPQ — along with how locals show a continued embrace of hyperlocal sites and alternative media.
With the absence of political, TV spending is down from last year, though sports and certain primetime shows still draw strong interest. “TV stations are still fighting for our money, and there’s still room for negotiation in most dayparts, especially fringes,” says Adrianne McAllister, buying strategist at the Seattle agency Media Plus.
The Seahawks are in it for the second straight year, and local ads for the big game are selling for more than $250,000. Every station is offering Super Bowl programming. Overall, TV pricing in the Seattle market is flat to up slightly versus last year, and most dayparts outside of daytime, late fringe and weekends are active.
Seattle’s media economy is thriving. TV spending in the market is up high-single-digit-percentages so far this year versus 2013, driven mainly by auto, retail, insurance and telecommunications spending. High demand has led to significant pricing increases.
Two people were killed and one was critically injured when the KOMO News helicopter crashed and burst into flames Tuesday morning on Broad Street only yards away from the Space Needle. The two victims have been identified as former longtime KOMO News photographer Bill Strothman and pilot Gary Pfitzner. Two cars and a pickup truck on Broad Street were struck in the crash. Occupants of two vehicles were able to escape without injury, but the driver of a third vehicle was badly burned. Watch KOMO’s live coverage here.
Seahawks are readying for a Super Bowl run, with NFL games demanding a premium on TV. Auto is up 22 percent, and ballot initiatives will drive political.
Seattle is a healthy media market with spending flat to last year following a strong 2012. Local TV spending is up this year, but that’s been offset by a decline in national spending. Auto spending has risen significantly and is driving the market, and casino spending has also been strong.
Political came in much lower than expected, and national spending is down by 25%, leading to a decline of 7% to 8%. But radio is up.
CBS promotes Steve Gahler from station manager-sales director to lead its CW affiliate in Seattle.
In a region known for tech innovation, traditional media companies — including TV stations and the first newspaper to go all-digital — compete in an arena crowded with blogs and community news sites, all seeking innovative ways to coax revenue from the Web.