When it comes to second-screen activity around television programs, execs think it’s just a matter of time before advertisers warm up to its potential as a marketing platform.
Apple’s latest purchase is the recently-shut down second-screen TV/video app Matcha.tv, according to a source with knowledge of the deal. Matcha.tv was an iOS app that provided a comprehensive overview of everything that’s available to watch via cable TV providers, streaming video services (Netflix, Hulu, Amazon Prime) and digital video stores (iTunes, Amazon).
Capablue, specialists in connected TV solutions, has joined forces with audio watermarking technology provider Intrasonics to create intelligent second-screen solutions that offer more interactive experiences and deliver additional revenues to broadcasters. By integrating Intrasonics’ technology into its Connected platform, Capablue will let broadcasters and content owners drive audiences back to their linear programming by creating […]