Execs See Potential In 2nd Screen Apps

Networks, advertisers and tech start-ups have been trying to better engage consumers who increasingly play with their smartphones and tablets while watching TV. According to a TV industry study, they have a long way to go.

2nd-Screen App Viggle Passes 3 Million Users

HuffPost Live App Could Be 2nd-Screen Boon

The Huffington Post launched an iPad app this week that may one day pave the way for tablets to dethrone TV as king of the living room. The app, called HuffPost Live, offers a mix of entertainment and social interaction and can throw itself onto a TV screen.

TV Guide Aims To Own 2nd Screens With New App

WWE’s ‘Raw’ Syncs Mobile, Broadcast

There may come a time in the not-too-distant future when a primetime staple without a second-screen app is a rarity. USA is launching one for its WWE Monday Night Raw programming, allowing live syncing between a mobile device and the broadcast.

Monterosa Aims To Make TV More Interactive

British firm Monterosa is launching a set of tools to help TV companies make their own “second-screen” apps and websites designed to be used by viewers while watching their shows. The tools will be invitation-only for now, and are aimed at broadcasters, producers and brands.

Fox Buys Into 2nd Screen Provider ACTV8

The network will use the ACTV8’s apps to let viewers interact during live broadcasts of Fox shows.