Audience Segmentation & Optimizing Spot TV

How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively? Speakers: Heather Gundry, SVP, Group Director, DentsuX Jon Camera, VP Northeast, Disney Ad Sales Local Missy Evenson, VP Sales, Local Media, The E.W. Scripps […]