Fox And FreeWheel Partner To Bring Programmatic Addressable Capabilities To Set-Top Box Video On Demand Across Comcast Footprint

Today, Fox Corp. and FreeWheel, a Comcast company, announced a partnership to enable programmatic trading of addressable set-top box (STB) video on demand (VOD), marking what they call an industry first for a television network. Through this partnership, Showcase offers advertisers a path to execute addressable household-level campaigns on any of its content viewed On […]