SmithGeiger Co-Founder and President Seth Geiger says no TV news organization has yet made a mark in the crucial streaming space, and the decade or less that the industry’s new NFL deal just bought demands a broadcast reinvention where OTT will play a key role. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Local news viewership is still trending well above pre-pandemic levels say SmithGeiger analysts, but audiences are dispersing and fragmenting, especially younger viewers.
A new study finds that just 18% of their television time is spent viewing live broadcast or cable. The majority of their viewing is done on digital devices. SmithGeiger’s Seth Geiger talks about the results.