TVN FOCUS ON LOCAL TV VIEWING

TVN Focus On Local TV | SmithGeiger: Local News Post-Peak After Virus

Local news viewership is still trending well above pre-pandemic levels say SmithGeiger analysts, but audiences are dispersing and fragmenting, especially younger viewers.

Q&A WITH SETH GEIGER

Millennials Barely Watch Regular TV

A new study finds that just 18% of their television time is spent viewing live broadcast or cable. The majority of their viewing is done on digital devices. SmithGeiger’s Seth Geiger talks about the results.