Broadcasters participating in the Phoenix Model Market launch of NextGen TV service have added a single frequency network, a move designed to give enhanced reception for viewers and broaden the reach of broadcasters transmitting to ATSC 3.0 sets. KASW, a CW affiliate owned by The E.W. Scripps Co., has put into service one of the […]
NextGen TV’s revenue is likely to come from wholly different services than traditional linear programming, according to technology executives on a panel at TVNewsCheck’s TV2025 this week. Broadcasters need to think of 3.0 as “an entirely new platform” to realize its monetization potential, says BIA’s Rick Ducey. Read the story and/or watch the full video above.