The data-driven road to maximizing ad revenue and market share

To optimize revenue in a changing media ecosystem, sales leaders must master the art — and science — of selling to the right customers at the right time. Data management and a consistent forecasting cadence empowers managers to optimize inventory and pricing, with the goal of expanding market share.

ShareBuilders Merges With Efficio Solutions

ShareBuilders Inc., a provider of yield management solutions for the broadcast media sales industry, today announced a merger with Efficio Solutions Inc., a broadcast industry specialist in media sales management, CRM and yield solutions. The companies said the merger will “leverage their talent and expertise into collaborative solutions” to meet the demands of the media […]