Elevate your media sales game: embracing data for a competitive advantage
In the ever-changing world of media sales management, the reliance on intuition and manual spreadsheets is giving way to a data-centric paradigm. This article explores the shift, emphasizing the critical role of third-party software solutions like the ShareBuilder Platform in streamlining processes, enhancing efficiency, and ensuring sales managers thrive in the dynamic landscape of today’s media sales environment.
ShareBuilders, a media sales software company, has launched the ShareBuilder Platform, a web-based media sales solution designed to enhance the efficiency and effectiveness of sales teams in the media industry. […]
The data-driven road to maximizing ad revenue and market share
To optimize revenue in a changing media ecosystem, sales leaders must master the art — and science — of selling to the right customers at the right time. Data management and a consistent forecasting cadence empowers managers to optimize inventory and pricing, with the goal of expanding market share.
ShareBuilders Inc., a provider of yield management solutions for the broadcast media sales industry, today announced a merger with Efficio Solutions Inc., a broadcast industry specialist in media sales management, […]
