ReachLocal CEO: DMS Rep ‘Currently Stinks’

The digital marketing services industry suffers from a justly-earned perception of overselling and underperforming among the small- to medium-size businesses to which it caters, one of the industry’s leaders said Tuesday. “The reputation of this industry currently stinks,” Sharon Rowlands, CEO of ReachLocal, told attendees of BIA/Kelsey’s Leading in Local conference in SMB digital marketing.