Shelly Palmer: “Whenever I’m asked about the fate of the television business, I always answer, ‘As goes the next NFL deal, so goes TV.’ Well, as everyone with even the slightest interest in the subject already knows, the NFL/TV deal is done—but times have changed. The NFL deal makes it very clear that it is time for the FCC to think seriously about reclaiming the spectrum gifted to the local broadcast industry. It is also time for Congress to craft policies that not only respect the state of today’s technology but aspire to leverage the technology of tomorrow.”
Next week’s CES will feature virtualized presentations of new 8K TV sets, streaming technology and ever-improving home video production tools that will be of interest to broadcasters. Veteran consultant Shelly Palmer says smart TVs will take a leap forward, smartphone tech will pause until post-pandemic mobility returns and huge trade shows like CES itself will never be the same again.
Next week’s CES in Las Vegas will once again take over the Strip with a sprawling, frenetic glimpse into tomorrow’s consumer technology. This time, NextGen TV will make its show floor debut, and hopes are high consumers will notice.