TVN’S FOCUS ON SALES
Automated Selling Is Coming — With A Price Tag
Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of millions of dollars.
Videa President Shereta Williams says that if TV doesn’t embrace programmatic online and other sales channels that are more focused on measurement, targeting, and attribution, it risks losing out to other mediums that do.
