Shiv Singh, the global head of digital for PepsiCo Beverages, says that while the 30-second TV spot is far from dead, the time has come to stop thinking about TV ads as stand-alone messages. Rather, they should be seen — and used — more like “trailers” for “deeper branded digital experiences.”
Shiv Singh
March 2, 2021
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Sports Production in a Changed World
11 March 2021
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