Shiv Singh, the global head of digital for PepsiCo Beverages, says that while the 30-second TV spot is far from dead, the time has come to stop thinking about TV ads as stand-alone messages. Rather, they should be seen — and used — more like “trailers” for “deeper branded digital experiences.”
Shiv Singh
April 24, 2024
Editor on Duty: Mark K. Miller
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