Millennials Have No Problem ‘Show Dumping’

Make it too hard for convenience-addicted millennials to find shows they’re fond of and they’ll move on, as new TiVo research finds 54% have “show dumped” when a show became too hard to access. The research finds millennials also spend 32 minutes a day looking for content to watch and over 6 hours consuming it.

Show Dumping Is Affecting OTT, Premium TV

TV viewers are now quicker to leave TV shows they love because they can be too difficult to find — and/or too costly. A global TiVo study of 5,550 pay TV and over-the-top (OTT) subscribers says 37% have stopped watching a TV program — called “show dumping” — because it became too difficult to access the content.