Technology infrastructure company Signal Infrastructure Group (SIG) has been retained by Northern California Public Broadcasting’s KQED San Francisco to perform a turn-key project replacing its existing ch. 30 high-power transmitter […]
Targeted Ads Lead NextGen TV’s Revenue Chase, Execs Say
Representatives from NBCUniversal Local, E.W. Scripps and Pearl TV claim that NextGen TV’s ability to deliver targeted ads to connected TVs is the most promising and immediate among the technology’s potential revenue streams, and a proliferation of NextGen-ready sets is bringing monetization closer.
TVN Tech One-On-One | A Strong Signal For NextGen TV’s Growth
Erik Langner, president of Signal Infrastructure Group (recently rechristened from Public Media Group), has been working to identify potential applications for broadcasters’ ATSC 3.0 data pipe. Those include targeted advertising, sending software updates to IoT or auto manufacturers and public health, safety and education organizations. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Founded in May 2019, technology infrastructure company Public Media Group (PMG) has rebranded as Signal Infrastructure Group (SIG). Coinciding with the unveiling of the new name and logo, SIG launched […]
