Simon Dumenco Named Ad Age Editorial Director

COMMENTARY

How ‘Social TV’ Jumped The Shark

Simon Dumenco: “For my money, where it gets really interesting is when networks stop thinking about how to goose the social-media numbers surrounding the broadcast window and instead think of their shows as cross-platform brands that fans want to be able to engage with anytime they want…. In other words, social TV ends up doing what social media in general has done: It gets absorbed into daily life. It stops being this separate thing.”