Vendors say broadcasters are increasingly looking to expand virtualization of their operations across the whole chain, and they’re also seeking to take that virtualization off-premises, either in their own master control hubs or the public cloud.
Unlike studios and streamers, U.S. and international broadcasters have been reluctant to embrace the Interoperable Master Format. Their move to UHD programming and gradual operational shift to the cloud may change that.
Executives at a TVNewsCheck webinar last week said that broadcasters mulling investments in new cloud-based workflows should spend as much time thinking about inherent changes for their personnel as they do considering which software vendors and cloud platforms they might use.
