Cross-channel TV advertising platform Simulmedia has made a deal with media measurement company Comscore to bolster its predictive TV program technology TV+ for entertainment marketers and other brands, in finding the right viewers to sample and engage with TV shows. Comscore’s custom audience segments will be incorporated into TV+ to help entertainment marketers target audiences across data-driven linear TV and connected TV.
Simulmedia, a pioneer in using data to target audiences interested in specific products and brands, launched a new platform called TV Plus that provides advertisers and media buyers with access to cable, broadcast and streaming commercial inventory.
The platform is a bidding system that allows small daily minimum marketer media spend to access more than 200 billion national TV ad impressions weekly from top cable and broadcast networks. Simulmedia says it will give DTC marketers key return-on-media investment metrics — and provide scale they have not achieved with digital media.
Simulmedia, an advanced TV provider that gives marketers full transparency on media metrics, business outcomes, inventory placement and pricing, today announced it has launched a marketplace specifically designed for direct-to-consumer […]
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Simulmedia CEO Dave Morgan says TV advertising is broken, and the Internet’s primary influence on that problem will be to push the medium towards personalization with ads “tailored to us, rather than ‘carpet-bombed’ on a mass audience.” That said, he said TV ads remain far more important than digital-centric folks tend to believe, especially since 100 million U.S. households don’t have broadband at home and tens of millions don’t have internet there — too big a group to ignore.
To kick off what should lead to more partnerships like it, the company’s Data Cloud division has joined with linear TV data firm Simulmedia. Oracle hopes the pair-up will coax advertisers still spending big bucks in TV to look to its platform and audience-linked transactional data offerings, typically employed for digital advertising, before planning TV media buys.
TV audience targeting platform Simulmedia has struck a deal with Oracle Data Cloud — the big in-store/consumer purchasing data service — to provide data-driven linear TV advertising deals.
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesday announced they will partner to offer a complete linear TV activation and measurement product.
TV advertising company Simulmedia will offer “guarantees” to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. For $1 million placed on its Simulmedia Audience Network for one month, the company says it will guarantee a higher Return on Ad Spend (ROAS) against “any advertiser’s designated target business outcome as compared to their concurrent TV advertising base campaign.”
Simulmedia, an audience-targeted television advertising company, today named David Cooperstein chief marketing officer. Cooperstein had been VP, practice leader serving CMOs at Forrester Research since July 2009. He replaces Lindsay […]
Simulmedia is releasing two new modules of its Open Access Project — its effort to bring more transparency and insights to TV advertising. Plan and Report join Research (formerly Brand […]
Simulmedia continues to add more consumer purchase-related TV viewing data to broaden its effort to sell non-primetime cable TV commercial inventory to advertisers.
A free tool from startup Simulmedia hopes to bring more rigor to the data around TV advertising.
Simulmedia, a provider of audience-based television ad targeting, Monday at the ANA Financial Management annual conference in Phoenix, announced it has launched Open Access Project an initiative that will allow free […]
Simulmedia, a targeted television advertising company, today announced that TiVo Inc. has expanded its partnership with Simulmedia. Simulmedia will use TiVo’s anonymous, aggregated, second-by-second set-top-box data to expand Simulmedia’s client […]
