The platform is a bidding system that allows small daily minimum marketer media spend to access more than 200 billion national TV ad impressions weekly from top cable and broadcast networks. Simulmedia says it will give DTC marketers key return-on-media investment metrics — and provide scale they have not achieved with digital media.
Simulmedia, an advanced TV provider that gives marketers full transparency on media metrics, business outcomes, inventory placement and pricing, today announced it has launched a marketplace specifically designed for direct-to-consumer marketers. The marketplace, called D2Cx.com, uses bidding, small daily minimums, fast, bottom-up reporting and distribution across more than 200 billion national TV ad impressions weekly […]
Simulmedia CEO Dave Morgan says TV advertising is broken, and the Internet’s primary influence on that problem will be to push the medium towards personalization with ads “tailored to us, rather than ‘carpet-bombed’ on a mass audience.” That said, he said TV ads remain far more important than digital-centric folks tend to believe, especially since 100 million U.S. households don’t have broadband at home and tens of millions don’t have internet there — too big a group to ignore.
To kick off what should lead to more partnerships like it, the company’s Data Cloud division has joined with linear TV data firm Simulmedia. Oracle hopes the pair-up will coax advertisers still spending big bucks in TV to look to its platform and audience-linked transactional data offerings, typically employed for digital advertising, before planning TV media buys.
TV audience targeting platform Simulmedia has struck a deal with Oracle Data Cloud — the big in-store/consumer purchasing data service — to provide data-driven linear TV advertising deals.
Newsy Ramps Up For 24/7 News
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesday announced they will partner to offer a complete linear TV activation and measurement product.
TV advertising company Simulmedia will offer “guarantees” to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. For $1 million placed on its Simulmedia Audience Network for one month, the company says it will guarantee a higher Return on Ad Spend (ROAS) against “any advertiser’s designated target business outcome as compared to their concurrent TV advertising base campaign.”
Simulmedia, an audience-targeted television advertising company, today named David Cooperstein chief marketing officer. Cooperstein had been VP, practice leader serving CMOs at Forrester Research since July 2009. He replaces Lindsay Jurist-Rosner who left to start her own web business. “Audience-based television advertising is still new to many in the media and advertising communities. David has […]
Simulmedia is releasing two new modules of its Open Access Project — its effort to bring more transparency and insights to TV advertising. Plan and Report join Research (formerly Brand Analytics) to give advertisers and their agencies an inside look at audience-targeted TV advertising and the process Simulmedia utilizes to target, reach and report on TV audience […]
Simulmedia continues to add more consumer purchase-related TV viewing data to broaden its effort to sell non-primetime cable TV commercial inventory to advertisers.
A free tool from startup Simulmedia hopes to bring more rigor to the data around TV advertising.
Simulmedia, a provider of audience-based television ad targeting, Monday at the ANA Financial Management annual conference in Phoenix, announced it has launched Open Access Project an initiative that will allow free access on its website (Simulmedia.com) to key parts of its database, insights and platform tools. This includes access to reach, frequency and cost performance data […]
Simulmedia, a targeted television advertising company, today announced that TiVo Inc. has expanded its partnership with Simulmedia. Simulmedia will use TiVo’s anonymous, aggregated, second-by-second set-top-box data to expand Simulmedia’s client base beyond tune-in/promotional advertisers and “drive cost-effective reach across all advertiser categories.” Over the past year, Simulmedia has run more than 250 campaigns for 11 […]