News this past week that Sinclair Broadcast Group and investment banker LionTree are raising $250 million to launch a sports streaming service may not be quite as big a deal as, say, that $43 billion spinoff/merger between WarnerMedia and Discovery. But despite the difference in the number of zeroes involved, a Sinclair streaming service could dramatically reshape the sports streaming leader board, and not incidentally, what’s left of the cable bundle and broadcast TV, too.
QUARTERLY REPORT
Sinclair 4Q Media Revenue Grows 86%
Distribution and digital revenue push that total to $1.6 billion, while the company’s total revenue climbs 82% to $1.6 billion.
