Old Media Too ‘Stuffy’ For Young Readers

WPP founder Sir Martin Sorrell cites the BBC, The New York Times and The Guardian as examples of traditional media with a “stuffy” attitude to content that is not resonating with younger digital news fans gravitating to sites such as Vice News.

GOLDMAN SACHS COMMUNACOPIA CONFERENCE

WPP: Advertisers Cautious, Stick To Budgets

While advertisers are sticking to their 2011 budgets, for now, WPP CEO Sir Martin Sorrell told a crowd of investors and analysts in New York Wednesday afternoon that “the watchword is caution.” The general mood among consumers and business leaders, he said, is “uniformly gloomy.” In part, he said, the gloom is a reaction to all the press accounts and analyst reports about how shaky the economy is.