Amazon confirmed on Friday that it agreed to acquire Sizmek’s ad-server business and dynamic creative optimization platform, ending months of speculation since Sizmek declared bankruptcy in March. The deal will help Amazon strengthen its position in the ad industry, digging into Google’s and Facebook’s respective ad businesses, experts say.
Sizmek, an independent buy-side advertising platform, today launched a new advanced TV initiative with plans to roll-out a fully integrated solution across linear, addressable and connected TV later this year. Today, Sizmek is already a one-stop-shop for linear, addressable and connected TV inventory. Soon, advertisers and media agencies will be able to apply AI-driven insights […]