The live demo highlighted the enhanced geo-targeting capabilities, infotainment and real-time emergency information capabilities of ATSC 3.0.
The new Cast.era joint venture plans to provide NextGen TV solutions for the television industry rollout, starting with Sinclair stations this year. It will focus on three main business areas: cloud infrastructure for broadcasting, ultra-low latency OTT broadcasting and personalized advertising.
The company joins with Sinclair Broadcast Group and Harman International Industries to demonstrate next-generation TV broadcasting by combining ATSC 3.0-based broadcast network and SK Telecom’s 5G network.
Spectrum Co. and Pearl TV are expected to jointly announce ATSC 3.0 launches involving some 150 stations in 30 markets during next week’s gathering in Las Vegas. Their goal is to build a national footprint that will let broadcasters better compete with wireless companies and OTT providers while spurring the development of 3.0-ready TV sets and other consumer devices.
The three companies will jointly develop and commercialize a broadcasting network-based automotive platform in the U.S. and globally. The advanced automotive platform will be applied with ATSC 3.0-based broadcasting solutions to provide terrestrial TV broadcasting, HD map updates, V2X, etc. The three companies will seek business opportunities in the global market for connected cars.
The two will fund and manage a joint venture company within the first quarter of this year that would provide ATSC 3.0 standards-based solutions to all U.S. broadcasting companies and seek other opportunities globally.