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Skippy Returns To TV In Comeback Bid

Ad Age | by http://adage.com/article/see-the-spot/skippy-returns-tv-comeback-bid/295068/

Hormel Foods Corp., which acquired the peanut butter brand early last year from Unilever, studied the brand for months before picking the new tagline and strategy: “Skippy Yippee!” It’s the first ad campaign for Skippy in more than five years.