Vizio’s Travis Hockersmith: “Today, TV viewers are going in many different directions, but they’re all starting from the same place — the smart TV home screen. Advertising technology, budgets and strategies need to catch up to meet viewers where they now live.”
Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study.
Vizio is integrating interactive advertising capabilities in its WatchFree+ free, ad-supported streaming (FAST) service, via a partnership with Brightline. Vizio is using Brightline’s Accelerator program, which is already used to enable dynamic and shoppable ads on Hulu, Peacock, Discovery+ and other platforms. The new deal marks the first smart TV integration for Accelerator and makes Vizio the first smart-TV manufacturer to enable advertisers to make their ads interactive and shoppable, according to the companies.
The total number of streaming-video-capable devices in the U.S. topped 10 figures in 2021 and will exceed 1.1 billion by 2025, S&P Global Market Intelligence reported. In a research note S&P said much of the credit for those one-billion-and-counting totals goes to a surge in connected-TV ownership — from 107.7 million sets in 2016, to 191.8 million in 2021 to a forecast 274.2 million in 2026.
NetRange MMH GmbH, an ACCESS company and global provider of white-labelled, turnkey Smart TV and OTT ecosystems, and Skyworth Digital Technology, say the NetRange Smart TV Portal for RDK and […]
The Coalition for Innovative Media Measurement (CIMM), a division of the Advertising Research Foundation, this morning said it is launching new research to “better understand how time is spent across every platform available on TVs today.” The initiative, dubbed the “Passive TV Measurement Study,” will explicitly look at how American consumers spend time with linear TV as well as OTT (over-the-top internet-connected) devices, smart TV apps and video game consoles.
Exclusives
TVN Executive Session | Virtual CES Foreshadows Post-Pandemic Glimpses
Next week’s CES will feature virtualized presentations of new 8K TV sets, streaming technology and ever-improving home video production tools that will be of interest to broadcasters. Veteran consultant Shelly Palmer says smart TVs will take a leap forward, smartphone tech will pause until post-pandemic mobility returns and huge trade shows like CES itself will never be the same again.
LG Electronics and Alphonso today announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this investment […]
Meredith, Post-Newsweek are the latest group owners to adopt the Connected Ad Network advertising app platform.
Though the user experience in smart-TV environments has improved over the years, they’re still not as intuitive as the traditional multichannel world.
How To Build A Smarter Smart TV
Smart TVs are growing in their technology prowess and market scale, but there is still one major market factor that the TV industry is not totally in touch with: the viewer. The killer app for smart TV is simply, TV
Wish you could turn any TV into a smart one? A new gadget called the Pocket TV will convert your television into a giant Android tablet. The device is a small microcomputer that plugs into your screen’s HDMI port. Pocket TV runs on Android 4.0 and allows you to do anything on the TV that you can with your phone, such as playing games, surfing the Web and even video chatting with friends.
Not long ago, video creators looking for wide distribution on TV sets had few options beyond going door to door begging cable companies for what’s known as a hunting license. Now, however, there is another emerging option. Smart and connected TVs and other over-the-top options offer a chance to cut a deal with a Yahoo, Roku or Samsung and launch a content portal via an app or widget.
More evidence Apple is gearing up to launch its new Apple TV smart TV. It has contacted at least one major Asian supplier about purchasing television display components, according to Piper Jaffray’s Gene Munster. He told investors on Tuesday that he had recently spoken to a “major TV component supplier” that Apple had contacted “regarding various capabilities of their television display components.”
Broadcasters Must Wise Up About Smart TV
At last month’s CES, three technologies showed significant progress: connected TV, smart TV and TV Everywhere. It’s likely the three will converge. If so, they’ll arrive in one massive wave that could completely disrupt the way people watch TV — and threaten the way broadcasters do business. Broadcasters must figure out how to catch the wave.
Will The Bet On Smart TV Pay Off?
Manufacturers would have us believe that. It will certainly be when all of them start branding their connected TVs “Smart TVs” from the get-go. If that and sales of those TVs were the only way we measured the success of Smart TVs, then, yes, 2012 is going to be the year of the Smart TV. But will they actually be Smart TVs? That remains to be seen.
LG has taken the wraps off its first Google TV-powered television set, even as rumors of an Apple television loom over the industry.
Roku ‘Streaming Stick’ To Connect Any TV
Roku today announced that it is producing a “Streaming Stick” that can convert any television with an HDMI port into a smart device. The stick, available later this year, includes built-in WiFi, processor, memory and software.
Connected TV Is Bigger Than The Web
Smart TVs will understand the viewers’ needs and choices well enough to make useful suggestions on content and services.
Deloitte: 2011 TV Will Look Like 2001
If the recently concluded Consumer Electronics Show left the impression that TV as we know it is on the cusp of radical reinvention, the folks at research firm Deloitte aren’t buying the hype. Its media forecast for 2011 sees the medium staying largely the same as it’s always been: a hugely dominant force, with no big changes hitting anytime soon.
