Samsung — one of the largest purveyors of ACR (automatic content recognition) data derived from smart TVs used by that ad industry, if not the largest — is hedging its audience measurement bets by going with the industry’s tried-and-true measurement brand: Nielsen.
Music video network Vevo has partnered with VIDAA, a smart TV operating system (OS), to launch the Vevo app on VIDAA-powered smart TVs, including models by Hisense and Toshiba, helping grow Vevo’s connected TV and OTT footprints. The new Vevo app provides millions of Hisense and Toshiba smart TV users with access to hundreds of […]
Smart TVs now represent a majority of TVs owned by U.S. households and, according to Hub Entertainment Research, it may pose a threat to connected TV devices. The research firm released findings from its third annual “Connected Home” report that suggest ownership of a smart TV set is at 70% of TV households this year. The survey results also suggest that 52% of all TV sets are now reported to be smart TVs, up from 45% in 2020, which Hub said indicates accelerated replacement of older, non-smart TVs.
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The new app combines the latest programming from The CW and fan-favorite library series from CW Seed Free on Vizio SmartCast televisions.
Under the terms the companies are discussing, retail giant Walmart would promote TV sets running Comcast software, and would get a share of recurring revenue from Comcast in return.
Comcast wants to turn the software running on its set-top boxes into an operating system for smart TVs, according to multiple industry insiders with knowledge of the company’s plans. The company began pitching TV manufacturers on the idea in recent months and had some conversations on the subject at CES in January. It’s unclear how far these talks have progressed, but the push underlines the growing importance of smart TVs as a major platform for the future of entertainment.
Peacock, NBCUniversal’s new streaming service, today announced it will be available on Vizio SmartCast TVs and LG Smart TVs when it launches on July 15. At that time, Peacock will offer a free tier featuring more than 7,500 hours of movies, shows, and timely live and on-demand programming across news, sports, reality and late night. […]
Consumer electronics company Hisense and their subsidiary Vidaa have chosen OTTera, the white label OTT streaming video service, to add to the Hisense Vidaa platform. Vidaa will work with OTTera to integrate long-tail providers and use OTTera’s integration and already integrated advertising solution for a speedier onboarding to its platform. “Hisense and Vidaa have been […]
Ad supported streaming service Tubi said it has reached a deal to be loaded onto smart TVs from Hisense using the new version of its Vidaa video platform. Hisense is the world’s third-largest TV manufacturer and the deal covers the U.S., Canada, Australia and the U.K., where Tubi plans to launch later this year.
Nielsen is moving beyond TV ratings to stake a claim in the addressable TV advertising market, and the company is acquiring Sorenson Media for $11.25 million to help it get there. In coordination with the acquisition, Nielsen is launching Nielsen Advanced Video Advertising, a new product that will focus on addressable advertising for smart TVs.
Two Democratic senators have asked the FTC to investigate the business practices of smart-television manufacturers amid worries that companies are tracking consumers’ viewing behavior without their knowledge.
Nationwide SmithGeiger research finds next-generation ATSC 3.0 features increase consumer spending on, and accelerate purchase of, smart TVs.
WikiLeaks has published a trove of documents it says detail the inner workings of the CIA’s hacking programs — and among them is the claim that the U.S. spy agency is able to hack into Samsung smart TVs and use them as covert microphones.
The Federal Trade Commission plans to explore consumer protection issues raised by new technologies, including “smart TVs,” the agency announced. The agency has scheduled a seminar on Dec. 7 addressing questions including how much consumers understand about tracking of their TV-viewing, how the ad industry is using data about the programs people watch, and how best to protect consumers’ privacy.
Even moderately priced sets can now connect to the Internet and run Netflix and other apps — that’s the “smart” part. Yet many people are ignoring the built-in features and turning to Apple TV, Roku and other stand-alone streaming devices that often do a better job. The NPD Group estimates that roughly a third of smart TVs in the U.S.aren’t actually connected to the Internet. And researchers at Parks Associates found that even as more Americans are using smart TV functions, streaming device usage has grown even faster.