Ad tech company Tremor International is investing $25 million in VIDAA, the smart TV operating system subsidiary of Chinese set maker Hisense Co. Tremor International said its goal is to grow VIDAA, making it a bigger player in both the competitive TV OS category and the growing CTV marketplace.
Cox Communications is seeking a way to do more with smart TVs and streaming platforms to enable customers to access its pay TV services and other streaming apps without the need for a separate set-top box. “We’re exploring the [smart TV] space,” Mark Gathen, VP of content acquisition at Cox, said Wednesday during a panel at the StreamTV Show in Denver. “We haven’t partnered with anyone right now.”
From storage to processor speeds, most sticks, dongles, pucks and smart TVs in living rooms today are getting quickly left behind by the demands of the streaming wars.
Charter Communications and Comcast on Wednesday announced a 50/50 joint venture to develop a streaming platform on branded 4K streaming devices and smart TVs. Comcast will license Flex, the company’s aggregated streaming platform and hardware to the new joint venture, contribute the retail business for XClass TVs as well as Xumo, a streaming service acquired in 2020. Charter will make an initial contribution of $900 million, funded over multiple years.
LG Ads Solutions, the exclusive provider of LG smart TV native ads and audience targeting data, has introduced a suite of guaranteed outcome-based media offerings, through which advertisers only pay for connected TV (CTV) ads when they meet specified performance goals, which are independently validated using third-party data. Campaigns can be guaranteed across both connected […]
Vizio today announced that Sling TV, a leading streaming service delivering live news, sports entertainment and kids programming, is now available on Vizio SmartCast TVs. Millions of SmartCast users across America can now access the Sling app to watch the live content they love, plus more than 150,000 on-demand shows and movies. With free channels like ABC […]
The Long Island newspaper has remade itself as a multimedia news producer with a two-studio, multimillion-dollar production operation and a team of MMJs ramping up extensive video coverage. (Newsday photo)
Even though the world began to open up and people started going outside more in 2021, consumers are still streaming more than ever before. Time spent streaming grew globally 21% year-over-year in the third quarter, and up 2% in North America. Smart TVs, like Roku, Amazon Fire TV and Vizio, are continuing to see massive gains over external connected TV devices like a Chromecast or Apple TV. After nearly doubling their market share in 2020, smart TVs were responsible for nearly all the growth among big screens in the third quarter, up 64%.
Hisense debuted its first Roku-powered 8K smart TV on the shelves (virtual and otherwise) of Best Buy and Amazon earlier this month. And already, we’re seeing a trend re-emerge that defined the 4K smart TV era — smart TV’s made by Chinese manufacturers, enabled with the Roku OS, undercutting more expensive Korean rivals.
Measurement and analytics company iSpot, one of the top challengers to Nielsen, said it signed a licensing deal with LG Ads Solutions that gives iSpot access to program and ad data from more than 20 million smart TVs.
Alan Wolk: The number of set-top boxes is shrinking, while the number of smart TVs is growing at a similarly steady rate. This is likely to make measurement harder to calculate in the years to come.
In the span of one month, Comcast has gone from outlier in the streaming platform market to suddenly having a robust smart TV strategy on two continents.
Samsung — one of the largest purveyors of ACR (automatic content recognition) data derived from smart TVs used by that ad industry, if not the largest — is hedging its audience measurement bets by going with the industry’s tried-and-true measurement brand: Nielsen.
Music video network Vevo has partnered with VIDAA, a smart TV operating system (OS), to launch the Vevo app on VIDAA-powered smart TVs, including models by Hisense and Toshiba, helping grow Vevo’s connected TV and OTT footprints. The new Vevo app provides millions of Hisense and Toshiba smart TV users with access to hundreds of […]
Smart TVs now represent a majority of TVs owned by U.S. households and, according to Hub Entertainment Research, it may pose a threat to connected TV devices. The research firm released findings from its third annual “Connected Home” report that suggest ownership of a smart TV set is at 70% of TV households this year. The survey results also suggest that 52% of all TV sets are now reported to be smart TVs, up from 45% in 2020, which Hub said indicates accelerated replacement of older, non-smart TVs.
The new app combines the latest programming from The CW and fan-favorite library series from CW Seed Free on Vizio SmartCast televisions.
Under the terms the companies are discussing, retail giant Walmart would promote TV sets running Comcast software, and would get a share of recurring revenue from Comcast in return.
Comcast wants to turn the software running on its set-top boxes into an operating system for smart TVs, according to multiple industry insiders with knowledge of the company’s plans. The company began pitching TV manufacturers on the idea in recent months and had some conversations on the subject at CES in January. It’s unclear how far these talks have progressed, but the push underlines the growing importance of smart TVs as a major platform for the future of entertainment.
Peacock, NBCUniversal’s new streaming service, today announced it will be available on Vizio SmartCast TVs and LG Smart TVs when it launches on July 15. At that time, Peacock will offer a free tier featuring more than 7,500 hours of movies, shows, and timely live and on-demand programming across news, sports, reality and late night. […]