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Smart Cars To Break TV Ad, Event Program

MediaPost | by TVNewsCheck

Daimler AG’s Smart division, which makes ultra-diminutive cars with room for two, is launching new advertising and grassroots efforts.Today, Smart will launch a new television spot that takes the same general thematic direction of its initial spot this year. Both ads talk about “rethinking,” evincing a general theme that people want a less complicated, less materialistic, more simplified lifestyle.