APPCHECK: STORM SHIELD

Turning Smartphones Into Weather Radios

Scripps’ new Storm Shield app lets users customize the type and number of severe weather warnings they receive for as many as five locations, essentially turning their smartphones into emergency weather radios.

Belo Launches Next-Gen Smartphone Apps

The new iPhone and Android apps are rolled out by stations in 15 markets Including Dallas-Fort Worth, Houston, Seattle and Phoenix.

ABC Tries Social Network Test With ‘Revenge’

People who download and click onto the “Into Now” smartphone and tablet application during the May 16 and 23 showings of Revenge become eligible for a free summer trip to New York’s Hamptons beach area, where the drama’s story is based. ABC and Yahoo are trying to take advantage of the growing trend of multiscreen use, or people who spend time on their phones or iPads while the TV is on. Yahoo’s “Into Now” app tries to make all of that easier.

New App May Help Decide What To Watch

Peel, an app for iOS and Android, aims to solve the problem of deciding what to watch from among the hundreds of channels of TV by providing personalized recommendations based on the TV shows that users already like. The app is similar to how Pandora recommends music, or how Netflix suggests films.

Cross MediaWorks, BIM Offer iPhone/Android App

Cross MediaWorks’ mobile advertising division announced a new initiative with Broadcast Interactive Media (BIM), a provider of locally-focused revenue, content and technical solutions for TV, radio and newspaper websites. Through Cross MediaWorks, BIM is expanding its mobile offering by providing clients with a toolbox of native smart phone apps, specially designed and written using the […]