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SMG Intros Addressable TV Measurement Tool

MediaPost | by TVNewsCheck

Starcom MediaVest Group today announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad exposure to brand location visits. SMG launched the new measurement tool in partnership with PlaceIQ and Acxiom. The addressable TV component adds to the SMG Maps platform that the Publicis Groupe agency launched last year.