Starcom MediaVest Group today announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad exposure to brand location visits. SMG launched the new measurement tool in partnership with PlaceIQ and Acxiom. The addressable TV component adds to the SMG Maps platform that the Publicis Groupe agency launched last year.
SMG Maps TV
August 11, 2022
Stay Connected
Subscribe
Events
-
Streaming News 2022: Maximizing Audience & Revenue
25 August 2022
-
Remote Production: Optimizing Technology & Workflows
29 September 2022
- View more events
Station Directory
Nielsen DMA Ranking | Index
Media Jobs
TVN Video
Sponsored Content
Market Share
Special Reports
-
Top 30 Station Groups: Standard General Leaps Into Second Place With Tegna Acquisition
-
Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
-
FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.