Reynolds Journalism Institute And SmithGeiger Tackle Burnout With Industry-Wide Survey

The Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism has partnered with respected research firm SmithGeiger for a groundbreaking survey to find solutions to burnout in […]

SmithGeiger & Futuri Launch TopLine-Pivot Sales Intelligence

SmithGeiger Group’s Elevate division, which specializes in advertising and marketing-related consumer research, and Futuri, a provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch […]


NTF 2020 | Local TV News’ Longer-Term Future Needs More Relevance And Inclusion

Executives from NBCU Owned Stations, CBS Television Stations, Graham Media, SmithGeiger and the Local Media Association envision a future for TV news in two years’ time that is more inclusive in its coverage and among its decision makers, holding on to the heightened sense of relevance it struck with viewers in the pandemic. “It’s incumbent on news departments not just to serve facts, but relevance, perspective and helpfulness,” said CBS’s David Friend at last week’s NewsTECHForum.

‘Solutions Journalism’ Put To The Test

“We kind of knew — but we didn’t.” That wry bit of wisdom from WBBM-TV Chicago News Director Jeff Harris aptly describes one key role that market research can play: applying data to news decisions that were based on experience, aspiration, and sometimes just gut instinct. In this case, Harris is talking about new research on “solutions journalism” — a set of techniques for rigorous reporting on responses to community problems.


TVN Focus On Local TV | SmithGeiger: Local News Post-Peak After Virus

Local news viewership is still trending well above pre-pandemic levels say SmithGeiger analysts, but audiences are dispersing and fragmenting, especially younger viewers.

Study: Local TV Still Most Trusted News Source

A national study by Smith-Geiger for Hearst Television finds that four out of five younger video consumers rely on local news from a TV station — across broadcast and digital platforms — each week.

NAB 2018

Media Leaders Bullish On Linear TV Future

With content creation seen as a major strength, leaders at NAB’s Senior Leadership Summit were greeted by a SmithGeiger survey that shows local TV news ranks as most trusted and viewed across all key 18-54 demos.

Survey: Consumers Impressed by 3.0 Features

Nationwide SmithGeiger research finds next-generation ATSC 3.0 features increase consumer spending on, and accelerate purchase of, smart TVs.