TVN FOCUS ON LOCAL TV VIEWING

TVN Focus On Local TV | SmithGeiger: Local News Post-Peak After Virus

Local news viewership is still trending well above pre-pandemic levels say SmithGeiger analysts, but audiences are dispersing and fragmenting, especially younger viewers.

Study: Local TV Still Most Trusted News Source

A national study by Smith-Geiger for Hearst Television finds that four out of five younger video consumers rely on local news from a TV station — across broadcast and digital platforms — each week.

NAB 2018

Media Leaders Bullish On Linear TV Future

With content creation seen as a major strength, leaders at NAB’s Senior Leadership Summit were greeted by a SmithGeiger survey that shows local TV news ranks as most trusted and viewed across all key 18-54 demos.

Survey: Consumers Impressed by 3.0 Features

Nationwide SmithGeiger research finds next-generation ATSC 3.0 features increase consumer spending on, and accelerate purchase of, smart TVs.