Snap Redesigns Ad Business, Focuses On ‘Intentionality’

Two years ago, Snapchat started rebuilding its advertising business from the ground up. Following the launch of Snap’s Conversions API (CAPI), the social media company has reported an increase in small business advertisers, CAPI integration partners, and a revenue boost. Now, Snap is providing further advertising updates, including redesigned formats and more.


Snap Stock Soars On Strong Q1 Revenue & Outlook As Daily Active Users Hit 422 Million

Shares of Snapchat parent Snap popped 26% in late trading after the social media network said revenue jumped more than expected last quarter to $1.95 billion, up 21% from 2023. The number, and the outlook for the current quarter were nicely above Wall Street forecasts, as were daily active users, which hit 422 million.

Snap To Lay Off 10% Of Workforce Amid Industry Job Cuts

The cuts at Snapchat’s parent company come after layoffs across Google, Microsoft and Amazon.


Snap’s Sales Fall For The Second Time In A Row

The parent of Snapchat has grappled with an ad slump and the challenges of being a smaller social media company in an intensely competitive environment.


Snap’s Revenue Growth Slows Further Amid Tech Downturn

The maker of Snapchat also swung to a loss in the latest quarter and projected that its sales would decline.


Snap Reports Slowest-Ever Quarterly Growth But Adds New Users

The maker of Snapchat has been struggling with a sharp slowdown in its advertising business.

Secret Service Director To Step Down And Join Maker Of Snapchat

Snap Announces Snapchat+ Subscription Plan That Costs $3.99 A Month

The subscription plan, called Snapchat+, comes after the social media company reported a disappointing sales outlook for the current quarter when it reported first-quarter results in April.
Launched in nine countries including the U.S., the paid subscription service could help Snapchat diversify its revenue sources if it turns out to be popular. The Plus plan includes pre-release, experimental and exclusive features such as pinning your close friend as BFF and customizing the app’s icon.

Snap Shares Plummet 43% On Concern Economy Will Hurt Revenue Growth

Legacy Media Companies’ Stocks Pulled Down By Snap’s Advertising Warning

Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies’ stock prices declined sharply after social media platform Snap said on Tuesday it is seeing a steepening deceleration of its digital ad revenues. Warner Bros. Discovery closed down on the day 7.8% to $16.86 and AMC Networks declined 4.2% to $38.51, while Fox Corp. was 5.1% lower to $30.00, Paramount Global dropped 3.9% to $31.80, and Walt Disney fell 4% to $101.55.


Snap Posts Its First Year Of Positive Cash Flow

Snap Inc. reported its financial results for the fourth quarter of 2021 and the full year, saying that it exceeded guidance across revenue, daily active users and adjusted EBIDTA, and it posted its first quarter of positive net income ($23 million) and its first full year of positive free cash flow ($223 million).

YouTube, Snap And TikTok Execs Take Their Turns Answering To Washington

Snap Taps Fox Corp. Legal Veteran Claudia Teran

FTC Opens Privacy Study Into Internet Platforms

The Federal Trade Commission on Monday voted to issue orders to nine major internet platforms requiring information about how they handle data for a new study. The orders, which do not implicate any legal wrongdoing, were sent to Amazon, ByteDance (the parent company of TikTok), Discord, Facebook, Reddit, Snap, Twitter, WhatsApp and Youtube. The agency is requesting information about how the platforms collect, use, track or estimate personal and demographic information.


Snap Net Loss Balloons, Rev Up 17%

Snap’s stock price initially plunged more than 11% after hours then moderated to a smaller decline as investors digested positive user and revenue growth on Tuesday after the company reported its second-quarter earnings.

Snap Looks To Raise $750M In Debt Offering

Snap announced Thursday that it is planning to raise up to $750 million through a private debt offering. CEO Evan Spiegel says that the “proceeds from this offering will further bolster our balance sheet which will allow Snap the flexibility to continue to invest in the long-term growth of our business, even if challenging conditions continue.”

Snap To Raise $1B To Invest In Content ,AR

Snap Inc. on Tuesday said it will raise $1 billion in short-term debt and plans to invest in more media content, augmented reality features and may also buy other companies.

Snap Plans To Run Ads From Other Apps

The Snap Audience Network allows advertisers to reach a larger group than by advertising on Snapchat alone.

Snap To Lose Second CFO In A Year

Snap Inc. said Chief Financial Officer Tim Stone is leaving to pursue unspecified opportunities. He had joined Snap just eight months ago after two decades at Amazon.

Ad Buyers Skeptical As Snap Looks Beyond Teens

Snap Inc. has pinned its hopes on the over-35 crowd to revive user growth for its photo messaging app, a shift ad buyers say could backfire, warning that wooing older people to Snapchat, known for disappearing messages and cartoon selfie photo filters, could alienate its cult following of youngsters.

Snap Says DOJ, SEC Investigating Its IPO

The U.S. government is investigating whether Snap Inc. manipulated its $3.4 billion initial public offering. Snapchat’s parent company revealed Wednesday that the Department of Justice and the Securities and Exchange Commission have subpoenaed the company about potentially misleading claims it made in its March 2017 filing.


Snap Continues To Struggle To Gain Users

Snap’s No. 2 Executive Is Leaving

Imran Khan, Snap’s chief strategy officer since 2015, is leaving “to pursue other opportunities.” Khan, a former banker who is viewed as CEO Evan Spiegel’s right-hand man, is leaving as the company’s stock is at an all-time low.

Snapchat App Users Grow To 187 Million

In some much-needed good news for Snap, the messaging giant said it added more users than expected during fourth-quarter 2017. From the third quarter to the fourth, Snap’s flagship Snapchat app increased daily active users from 178 million to 187 million.

Snapchat Shows To Get Programmatic Ads

Snap has told Snapchat shows partners that it plans to bring in more programmatic ads after struggling to fill space inside the programming. According to three sources, including two media executives who have aired shows on Snapchat Discover and one ad buyer who has knowledge of Snap’s plans, Snap plans to inject more programmatic ads within Snapchat shows.

NBCU, Snap In Original Programming Venture

Snapchat has turned to NBCUniversal for help making its first big push into scripted programming. The app’s parent company, Snap Inc., has struck a deal with NBCU to form a joint venture that will develop and produce new shows for Snapchat. The deal comes seven months after NBCU invested $500 million in Snap’s IPO and a little more than a year after the two companies first partnered to produce original programming for the app.

Snap Executives Sell $9M Worth Of Stock

Three of Snap Inc.’s top executives sold their first batch of company shares, picking up an estimated $9.3 million, according to federal disclosures. Employees at the Snapchat maker became free Monday to sell shares awarded through options or other compensation plans.


Snap Tumbles In Choppy Trading

The social media company reported worse-than-expected quarterly results on Thursday, with a loss that was steeper than expected and revenue that missed estimates, as it added fewer users than Wall Street anticipated. Snap added 7 million daily users during the second quarter — a slower rate than the 8 million added in the first quarter. Its shares fell more than 17% to around $11.40 in after-hours trading, below the all-time intraday low of $11.91 set during regular trading on Aug. 3.

TW Partners With Snap On Shows, Ad Sales

Time Warner Inc. will invest $100 million in producing TV-like shows and advertising on Snap Inc. over the next two years, in a push by the the media giant to reach young audiences on the social network, according to a person familiar with the matter. The deal will see Time Warner make shows for Snapchat in a range of genres, including scripted dramas, comedies and documentaries, according to a statement from both companies. Time Warner’s properties like HBO, Turner and Warner Bros. will also invest in advertising on Snapchat.

Snapchat Struggles To Get Marketers’ Interest

Snap has more than its share of skeptics and critics. And if its stock price is any indication — Snap shares are now trading near their IPO price — it’s not come close to quieting them. One group Snap has yet to win over is the marketing industry. A mere 7% of marketers said they used Snapchat in the first quarter of 2017, according to a recent Social Media Examiner survey.

Snap Launches Ad Manager, Touts Auction

Snap officially launched its self-service Ad Manager on Monday. The new platform boasts several features tailored for smaller brands, including auction buying and the ability to pay for ads with a credit card rather than a credit line. In Ad Manager, there is also no minimum dollar amount that businesses must spend. As part of a broader ad push, Snap also unveiled a Certified Partners program — offering advertisers help in planning, executing and improving their Snapchat ad buys.

Snap Buys Placed For More Than $125M

Snap Inc. acquired Placed, a startup that measures the offline success of digital advertising campaigns, for about $125 million, according to people familiar with the matter. Including stock payouts, the full value of the deal could exceed $200 million, said two other people with knowledge of the deal, who asked not to be named because the terms aren’t being disclosed. The acquisition will help Snap expand its efforts to show that ads on its photo and video-sharing app Snapchat are driving users to stores.


Snapchat User Growth Slows, Shares Fall 20%

Snap Inc. reported a massive loss and a continued slowdown in user growth, while revenue fell below Wall Street’s expectations in its first quarterly earnings as a public company. Wednesday’s results come just a week after Facebook reported solid first-quarter results, with double-digit revenue growth — as it has consistently since its initial public offering in 2012.


Dow Closes Down 27, Nasdaq Climbs 44

Technology companies and banks helped drive stocks higher Monday. Tech companies have set the pace all year and are up more than twice as much as the rest of the market. Apple and Facebook, which will report their first-quarter results in the next few days, helped lead the way.

After Strong Start, Snap Shares Give Way

Snap priced its initial public offering of 200 million shares at $17 each last week. Shares opened at $24 apiece Thursday and jumped 44% on its first trading day. This week is a different story: After tumbling 12% Monday, shares of Snap Inc. fell another 11% in early trading Tuesday, to $21.10.

NBCU Makes $500M Investment In Snap

NBCUniversal deepened its involvement in digital media by making a $500 million bet on Snap — owner of Snapchat — buying shares at $17 apiece before they became available for public trading on Thursday. The Comcast unit was the only U.S. media company involved as a strategic investor in Snap.

Snap Rockets Higher In Wall Street Debut

Shares of Snap Inc. jumped $7.58, or 44%, to close at $24.48 on Thursday. The company had priced its initial public offering of 200 million shares at $17 each on Wednesday. That was above the expected range of $14 to $16.

Snap Rockets Higher In Wall Street Debut

NEW YORK (AP) — The company behind Snapchat is trading sharply higher in its Wall Street debut. Snap Inc. jumped $7, or 41 percent, to $24 a share. It had […]

Snap Stock Debuts Today After Strong IPO

Snap Inc. passed its first major test on Wall Street on Wednesday as it priced its initial public offering of 200 million shares at $17 each. That is above the expected range of $14 to $16 and values the Los Angeles company at $24 billion. Snap’s IPO is one of the most anticipated for a technology company since Twitter’s stock market debut in 2013.

Snap Lowers Valuation Expectations