Snap wants Snapchat Discover to be more like TV — and longtime media partners, as always, will be expected to adapt. Snap plans to prioritize the placement of original shows made for Snapchat Discover, according to two sources. With Snap’s latest obsession being in the TV and the entertainment business, the company wants to place a spotlight on individual shows made for Snapchat Discover.
The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel. NFL Media will handle programming including news, hot topics, photos and videos specifically produced for the mobile app.
Stations Wary Of Distributed Content
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
Exclusives
As expected, Fusion CEO Isaac Lee outlined, in a Thursday memo to staff, a series of changes to the television network’s “existing in-house, studio-based shows” that includes the discontinuation of its latenight series Come Here and Say That, hosted by Alicia Menendez. Another series, Soccer Gods, will become a “digital-first brand.”
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
