The sun is setting on SnappyTV, Twitter’s video-editing tool that allows TV networks and other publishers to cut and share TV clips on Twitter, Facebook and other platforms. In its place, Twitter will offer a new video-editing software inside its growing Twitter Media Studio product for media companies, though some publishers fear the change will eliminate their ability to share clips outside of Twitter’s ecosystem.
Both companies are working to create an integrated solution that will let broadcasters send out video highlights on Twitter and Facebook through a LiveU bonded cellular device. For now, both companies are promoting each other’s services as referral partners.
