With Vonn Out, NBC Searches For New Focus

Downhill skiing champion Lindsey Vonn’s withdrawal from the Sochi Olympics because of an injury deprives broadcaster NBC and sponsors of the most recognizable U.S. athlete a month before the games begin in Russia.

NBC Taps Nancy Kerrigan As Olympics Analyst

NBCU Ramps Up Olympics Marketing

NBCUniversal will be kicking off its major marketing effort starting next week for its February Sochi Winter Olympics with a company-wide TV promotion. With its 20 broadcast/cable channels and 65-plus Web sites, NBC will offer a strong cross-promotional effort to reach audiences.