In conjunction with Monday’s launch of the new broadcast TV network aimed at African-American, it debuts a website and establishes a presence on Facebook and Twitter.
NBC’s The Voice has been airing live episodes (East Coast) as it nears its season finale tonight, and the show is featuring a social media room to shine a spotlight on live Twitter reaction. Hosted by “social media guru” Alison Haislip — sporting a phone, then a tablet — the room features live tweets on the bottom of the screen and monitors in the background.
All but one of 24 marketers surveyed in a new report from the World Federation of Advertisers and WPP research firm Millward Brown is committed to increasing the time and money they spend on social media in the next 12 months, even if they don’t think they can accurately measure the results.
