NETNEWSCHECK SOCIAL SCORECARD (DMA 38)
WPTV Tops In Social in West Palm Beach
Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the NBC affiliate has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform’s utility.
