Poll: Where Have 1Q Ad Dollars Been Spent?

While social media is getting a lot of attention and spending, the big bucks are going where they’ve always gone — TV. Social-budget dollars are coming from print, radio and other Web properties.


Marketers Plan To Boost Social Media Spend

CMOs are planning to increase their spending on social media substantially over the next five years, according to a Duke University survey. The 249 CMOs of U.S. companies said they will increase their spending on social media from its current level of 7.1% of their overall marketing budget to 10.1% over the next year and to 17.5% in the next five years.


Social Media Ad Spend To Hit $8.3B in 2015

BIA/Kelsey’s five-year outlook for social media advertising is dominated by display ads on Facebook.