With a continued focus on improving its reporting metrics, Facebook has quietly made further changes to rename its metrics and definitions related to advertising measurements. The move aims to increase consistency and clarity around the data it measures. The changes will begin rolling out Tuesday to advertisers.
As part of its Discover service, Snapchat is preparing to sell 10-second ads for 2 cents per view. The pricing is considerably less than previous estimates. Launched at the beginning of the year, Discover gives media partners their own channel on which they can feature content produced specifically for Snapchat’s young audience.
Social Media Ad Revs To Hit $15B By 2018
Stateside, social media advertising revenues will grow from $5.1 billion in 2013 to $15 billion in 2018, representing a compound annual growth rate of 24%. That’s the latest forecast from BIA/Kelsey, which attributes the rapid increase to an explosion in mobile and native advertising.
Facebook highlighted on Wednesday two ad campaigns in an attempt to persuade advertisers that its massive membership base and ability to home in on specific audiences makes it a more effective advertising platform than broadcast TV.
Advertising delivered through social media or on mobile phones needs to abide by the same requirements that apply to newspaper and television messages, the Federal Trade Commission says.
General Motors Inc.’s decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but top advertising executives say it’s far too early to know if the site will take off as an advertising platform.
Exclusives
In revealing some results of its social TV rewards app, ACTV8.me — which has deals with Fox Broadcasting (for New Girl), Mark Burnett Productions, Oxygen TV and Virgin Produced — says early data shows heavy usage and rewards for viewers with “digital currency.”
Job description for Facebook sales exec reveals direct competition with commercial broadcasters over television advertising.
