social media buzz

With fall comes new TV seasons, and social media analysis firm NetBase has analyzed seven shows to find the opinions expressed across social media to determine which shows and networks viewers are most eager to see return. NetBase says it looks at the social web, including Twitter, Facebook, blogs, forums and news.

The CW hit topped Trendrr.TV’s list of the most social primetime broadcast TV series for week ending Jan. 27.

Optimedia’s fifth annual Content Power Ratings attempts to measure everything from cross-platform delivery across platforms to a TV show’s social engagement and buzz. As the high rankings of shows like Glee and Family Guy demonstrate, high social activity doesn’t always translate into big television viewing audiences.

Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV ratings. In looking at a two-week period prior to a particular TV show finale, Nielsen says a 14% increase in social media buzz translated into a 1% rise in traditional TV ratings among viewers 18-34.