social media ratings

With 2017 behind us, Share Rocket is taking a look back on our data from the top 10 markets in the country to track the performance of the top local broadcasters for our fourth quarter social review. Compared to the third quarter, in which natural disasters around the country helped contribute to huge spikes in engagement, the fourth quarter saw reductions in total engagement in most of the top 10 markets as the spike subsided. Here are markets 6-10.

With 2017 behind us, Share Rocket is taking a look back on our data from the top 10 markets in the country to track the performance of the top local broadcasters for our fourth quarter social review. Compared to the third quarter, in which natural disasters around the country helped contribute to huge spikes in engagement, the fourth quarter saw reductions in total engagement in most of the top 10 markets as the spike subsided. Here are markets 1-5.

As digital publishers bet big on video in search of advertising riches, many believe that a traditional method of media measurement isn’t keeping up.

With another quarter in the books, Share Rocket tracks the performance of the top local broadcasters. 2017’s third quarter featured several major news events, but perhaps the biggest stories in the U.S. were centered on natural disasters including Hurricanes Harvey, Irma and Maria. Coverage of those events and the fallout after the storms had passed led to overall increases in engagement compared to the second quarter of the year.

With another quarter in the books, Share Rocket looks at the top five U.S. markets to track the performance of the top local broadcasters. 2017’s third quarter featured several major news events, but perhaps the biggest stories in the U.S. were centered on natural disasters including Hurricanes Harvey, Irma and Maria. Coverage of those events and the fallout after the storms had passed led to overall increases in engagement in the country’s top markets compared to the second quarter of the year.

Once per hour, the free Social Rankings mobile app from SND updates to offer a leaderboard-style display of local TV reporters and anchors by market. The talent is ranked by how much engagement their Facebook posts received in the past 24 hours. The app also shows the total engagement, total number of posts and average per-post engagement stats for each reporter and anchor by market.

WLS, ABC’s O&O in Chicago, is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee. WLS has almost 25 million actions on social, 36% of the total engagement generated in the DMA (No. 3), with more than 69 million social actions. WLS was also first on Instagram with almost 950,000 actions.

Just because a station is in a larger market doesn’t necessarily mean its social performance was “better” than those in medium or small markets. In fact, larger-market stations often can’t come close to the mid- and small-market stations numbers in terms of commanding the majority of their market’s attention.

Second-place WRC (NBC O&O) increased its total engagement by 44.7% in the last 30 days, which helped it  increase its overall share by 28.8% and make the race for first in the nation’s capital much closer. WTTG (Fox O&O) held on to first place in the market with a 33.9 overall share, while WRC had a 30.1 overall share, WUSA (Tegna-owned CBS affiliate) had a 20.0 overall share, and WJLA had a 15.0 overall share.

With another quarter in the books, Share Rocket looks at the top 10 U.S. markets to track the performance of the top local broadcasters. Local newsrooms are reaching the largest audiences they ever have and their reach continues to grow, quarter after quarter. In fact, 40 stations in the top 10 markets now have social media audiences of 1 million or more followers.

How stations adapted their content and content from their partners to best take advantage of their large social audiences and the ability to stream live video to them determined the levels of success for many stations in the first quarter. Facebook Live video drove levels of engagement that changed the game for some stations — even if it was just a stream of a giraffe not giving birth. The leaders in markets 1-5 are here; 6-10 are here.