Its new Monetize platform is designed to create an additional revenue source for broadcasters and publishers, while offering new premium inventory for advertisers.
Share Rocket data will be delivered via BIA/Kelsey’s broadcast products. Featured will be the addition of Share Rocket’s station-level social media data for the top 100 U.S. local television markets to BIA/Kelsey’s data and analytical software. The venture will also include industry initiatives designed to examine social media audiences of local TV stations.
While the New England Patriots would not be stopped in their comeback over the Falcons, Atlanta local news stations won the day over Boston — at least in engagement per post, according to Share Rocket data. With Boston as DMA 9 and Atlanta as DMA 10, the Super Bowl made for an interesting matchup in terms of market size.
Fox O&O WNYW was tops in social rankings for the New York City market from Jan. 9 to Feb. 8. according to Share Rocket. WNYW increased its lead to a full 10 points over second-place ABC-owned WABC on the strength of its Facebook page.
Share Rocket measures performance on social media in much the same way broadcasters do on-air — with ratings-based metrics. However, it’s never used its data to rank the top 10 TV stations on social media in the United States, until now. Here are the top five stations: 1. WNYW New York (DMA 1) 2. WTVT Tampa (DMA 11) 3. KABC Los Angeles (DMA 2) 4. WLS Chicago (DMA 3) 5. WJW Cleveland (DMA 19).
Share Rocket measures performance on social media in much the same way broadcasters do on-air — with ratings-based metrics. However, it’s never used its data to rank the top TV station personnel on social media in the United States, until now. Here are the top five meteorologists: 1. Paul Dellegatto, WTVT Tampa, Fla., (DMA 11) 2. James Spann, WBMA Birmingham, Ala. (DMA 45) 3. Adam Joseph, WPVI Philadelphia (DMA 4) 4. Emily Sutton, KFOR Oklahoma City (DMA 41) 5. Garrett Lewis, KFSM-KXNW Ft. Smith, Ark. (DMA 99).
Exclusives
Scripps-owned Phoenix ABC affiliate KNXV was the social leader for the market according to data from Share Rocket.
For those who believe social media activity and traditional TV ratings can work hand in hand, it was a good week: American Idol scored well in both metrics for its 11th season debut. According to Social Guide, Fox’s big TV singing competition show, which aired two original episodes last week, pulled in 325,000 unique visitors on social media sites for the week ending Jan. 22 — tops among all TV shows.
