Over the next two weeks, 58 primetime broadcast series will have their season premieres, meaning Twitter feeds will fill up with actors and producers of those shows talking about those season premieres. Although it’s still next to impossible to say whether social engagement drives linear ratings, networks wouldn’t even consider making social media an afterthought.
Twitter has expanded a service that lets advertisers direct promotions to viewers who tweet about shows they’re watching on television. The ad-targeting service, first introduced in May for a limited number of marketers, is now available to all those running national campaigns in the U.S.
A new study from Trendrr found that TV-related activity on Facebook was five times higher than on all other social networks combined.
One estimate from Markets & Markets says the entire business will rise to $256 billion by 2017 from its current $151 billion in 2012. The group says the business will expand every year by 11.2% during that five-week period. These social TV numbers total interests from second-screen apps providers, smart TV manufacturers, content providers, middleware providers, advertising agencies and consumers.