Discussions between Facebook and the Federal Trade Commission officials about its data-handing lapses have touched on holding the CEO personally accountable. Zuckerberg controls a majority of Facebook’s voting stock and has run the company since starting it at Harvard in 2004.
Spending a few minutes talking with WRBL Columbus, Ga., reporter Elizabeth White will remind you why you chose journalism as a profession. She’s the type of content creator who sees her job as a public service. That’s exactly what she provided March 3 in the hours after an EF-4 tornado tore through the eastern Alabama town of Beauregard.
Abbey Fernández is all over social media in the Bay Area. It’s not only part of her job description, but it’s also something she uses as a tool to help build her brand as a journalist. The bilingual Fernandez does it all for NBC O&O KNTV’s Synced In as well as a Spanish-language version on Telemundo KSTS, Conectados Contigo. She writes, shoots, edits, hosts and posts both shows every Monday, Wednesday and Friday on IGTV (Instagram TV), Instagram Stories and Twitter.
Facebook founder and CEO Mark Zuckerberg told Good Morning America co-host George Stephanopoulos that he’s open to having Facebook regulated but there are limits to what the company can do to limit harmful political posts on its networks. As to the role Facebook played in the 2016 election and other cases where forces from within and without the U.S. managed to weaponize the platform, the executive conceded, “We need new rules” around political advertising.
The social media giant and search engine now account for 70% of the $60 billion spent on digital advertising in 2018, says a new Borrell report, with Facebook leading the way. “Those expecting the social media juggernaut to collapse due to data breaches, fake news, and reports of click fraud may have more hope than reality in their expectations.”
“What’s worked for me on social media,” says WGHP reporter Chad Tucker, “is simply doing exactly what you should be doing as a journalist, and that’s building connections in the community.” The station is very family-oriented and involved in the community, and Tucker’s content on social media reflects that.
President Donald Trump, in the Rose Garden of the White House on Tuesday, attacked Facebook, Twitter, the press, and “different shows,” saying they should be investigated for collusion against Republicans.
The changes to Facebook’s advertising methods —which generate most of the company’s enormous profits — are unprecedented. The social network says it will no longer allow housing, employment or credit ads that target people by age, gender or ZIP code. Facebook will also limit other targeting options so these ads don’t exclude people on the basis of race, ethnicity and other legally protected categories in the U.S., including national origin and sexual orientation.