Stay Tuned – which NBC launched in July 2017 – seems to be proving successful for NBC News in reaching younger news consumers because the network is expanding the daily news show for Snapchat to Instagram and YouTube. The show will air twice daily on Instagram Stories shortly after they post to Snapchat.
KGBT down in the Rio Grande Valley of Texas is not only leading on Facebook in market 84, but is outperforming stations in markets that are much larger. “We have 332,881 likes on our Facebook page, more likes than some of the stations that are in the top 20, top 30 markets. I’m excited about that,” says Ronald Marley, KGBT’s digital executive producer.
While the platforms may not have anticipated the influx of hate speech and meddling from foreign powers like Russia, North Korea and China, they should have acted more quickly once they found it.
Media companies should be making clear by contract or otherwise who owns the podcasts, webpages, blogs and social media accounts that their employees and independent contractors have created.
Gray’s NBC affiliate has made a conscious effort to drive its Facebook users back to its TV newscasts. The station was No. 2 in the news ratings and now it’s in first place, and attributes that turnaround to Facebook. “Facebook is fishing where the fish are,” says KVLY’s news director.