Marketers who are suing Facebook over allegations of inflated video metrics say the company’s errors were worse than it previously acknowledged. “Facebook’s records also show that the impact of its miscalculation was much more severe than reported,” marketers allege in court papers filed in August, but only unsealed on Tuesday. “The average viewership metrics were not inflated by only 60%-80%; they were inflated by some 150% to 900%.”
Several public funds that hold shares in Facebook Inc. on Wednesday backed a proposal to remove Chief Executive Officer Mark Zuckerberg as chairman, saying the social media giant mishandled several high-profile scandals.
Excellence in Journalism 2018 panelists run down what to do and avoid and shared what they’ve learned about training in the newsroom, their favorite platforms, importance of teaching social media, upping your game, accountability with social media and advice for small newsrooms and organizations.
Advertisers are starting to punish Facebook for all its scandals. According to Deutsche Bank analysts, advertisers at a recent conference expressed concern about Facebook’s privacy blunders and indicated that they would reduce their purchases of ads on the site.
With NBCUniversal’s help, the struggling social media giant preps more than a dozen original series for its 188 million users as it muscles into a crowded market.