social media

Nexstar’s CBS affiliate in Providence, R.I., has almost 780,000 actions on social, 25% of the total engagement generated by the DMA (No. 52), with more than 3.1 million social actions. Lee Dooley, WPRI’s digital director, thinks part of the station’s success on Facebook is that it serves its audience with quality content wherever they are.

Social media is arguably the best tool for broadcasters to reach a large audience these days and they all need the help of their staffs and on-air talent to amplify their voice on social media and create compelling content to build the same brand loyalty on social that they built over the airwaves for decades. Just dipping a toe into Twitter or posting plain links to your work on your Facebook Page won’t cut it. With the speed of news at an all-time high and the time allowed to produce it at an all-time low, journalists need to maximize their return-on-effort to make their time spent on social worthwhile — for both themselves and their employer. Here’s how.

NBC News’ twice-daily Snapchat show, Stay Tuned, has garnered more than 29 million unique viewers since launching July 18, the companies announced Friday. The show’s debut came after NBCUniversal invested $500 million in Snap, the parent company of Snapchat, as part of its initial public offering in March.

NEW YORK (AP) — HBO says it has regained control of its social media accounts after the latest security breach to hit the entertainment company. The hacking group OurMine on […]

WPP’s GroupM today announced it is imposing its viewability standards globally and strengthening them for social and mobile newsfeed environments. It’s also undertaking a research to study the performance of social and newsfeed video.

Three of Snap Inc.’s top executives sold their first batch of company shares, picking up an estimated $9.3 million, according to federal disclosures. Employees at the Snapchat maker became free Monday to sell shares awarded through options or other compensation plans.

Facebook founder and CEO Mark Zuckerberg is vowing to take down hate speech from his social media platform in light of the deadly white supremacist rally in Charlottesville, Va., over the weekend. In a statement posted to his Facebook page, Zuckerberg committed to actively “keep working to make Facebook a place where everyone can feel safe.”

As part of the collaboration with The Weather Channel for its “Chasing Eclipse 2017” live stream, special coverage from Tegna’s six solar eclipse communities will be featured on weather.com, on The Weather Channel app and across social media. The station group will also partner with Facebook for the #EclipseLive Facebook Live stream.

Nielsen says three of the largest digital video platforms — Facebook, Hulu and YouTube — will now be included in its digital content ratings. That offers a broader view of media owners’ content.

Just because a station is in a larger market doesn’t necessarily mean its social performance was “better” than those in medium or small markets. In fact, larger-market stations often can’t come close to the mid- and small-market stations numbers in terms of commanding the majority of their market’s attention.

For the many digital publishers who have been shifting their focus to video content, Facebook’s new “Watch” video platform is a sight for sore eyes.  Facebook, with its 2 billion users, is open for business, joining rival YouTube. And it is taking the risk out of the content-creation endeavor for many publishers, either by paying to offset their production costs or offering to license or buy their content outright, people familiar with the arrangements say.

The social media company reported worse-than-expected quarterly results on Thursday, with a loss that was steeper than expected and revenue that missed estimates, as it added fewer users than Wall Street anticipated. Snap added 7 million daily users during the second quarter — a slower rate than the 8 million added in the first quarter. Its shares fell more than 17% to around $11.40 in after-hours trading, below the all-time intraday low of $11.91 set during regular trading on Aug. 3.

Second-place WRC (NBC O&O) increased its total engagement by 44.7% in the last 30 days, which helped it  increase its overall share by 28.8% and make the race for first in the nation’s capital much closer. WTTG (Fox O&O) held on to first place in the market with a 33.9 overall share, while WRC had a 30.1 overall share, WUSA (Tegna-owned CBS affiliate) had a 20.0 overall share, and WJLA had a 15.0 overall share.

With Facebook’s much-anticipated announcement of its Watch product, the social media giant is moving into TV-like content with the creation of a video tab that it hopes will become a habit for its users. With Watch, Facebook essentially creates a video hub to make it easier for consumers to discover and organize videos on its platform.

An emerging debate about whether elected officials violate people’s free speech rights by blocking them on social media is spreading across the U.S. as groups sue or warn politicians to stop the practice.

Tribune stations have found success in using Facebook’s Instant Articles publishing tool. Facebook says the station group’s strategy to post stories as Instant Articles, fast-loading stories that show up in viewers’ Facebook feeds, has boosted engagement.

Facebook continues to ramp up its original content with Watch, a platform introduced Wednesday for shows — a new type of shortform video on the social media juggernaut. Mark Zuckerberg’s company calls it a platform for all creators and publishers to find an audience, build a community of fans and earn money for their work.

Facebook says it is intensifying its efforts to control scams and fake news by taking a harder line on “cloaking,” a tactic that bad actors use across the web to avoid detection. “We’ve recently been ramping up our enforcement,” says Rob Leathern, Facebook product management director. “We are making it clear: We don’t tolerate cloaking.”

The pursuit of digital readership broke the New Republic — and an entire industry. Data have turned journalism into a commodity, something to be marketed, tested, calibrated. Perhaps people in the media have always thought this way. But if that impulse existed, it was at least buffered. Journalism’s leaders were vigilant about separating the church of editorial from the secular concerns of business. We can now see the cause for fanaticism about building such a thick wall between the two.

Raycom’s CBS affiliate dominates social media actions in Savannah over the last six months according to data from audience insight firm Shareablee. WTOC has almost four times the number of actions than its nearest competitor. Sarah Smith, WTOC’s digital content manager: “We make sure that we’re hitting our audiences on all platforms, everywhere we can reach them digitally. We share as much on Facebook as we would anywhere else, as much as we would on the air.”

The company said it has created a software algorithm to flag stories that may be suspicious and send them to third-party fact checkers. If the fact-checkers review the post and write a story debunking it or giving context, that post may appear below the original content on Facebook’s news feed, according to a company blog post.

Since the first tweet went over a decade ago, Twitter has become a universally known brand, and more importantly, a tool that has become an essential communications tool to millions across the globe. With that in mind, here’s a closer look at the state of journalism on Twitter in 2017.

LOS ANGELES (AP) — A social media campaign to derail HBO’s planned modern-day Southern slavery drama quickly caught fire, prompting the cable channel to ask detractors to withhold judgment until […]

Facebook is working with some of its advertisers to develop video ads as short as 6 seconds, Chief Operating Officer Sheryl Sandberg said Wednesday. Video was top of mind for Sandberg and Facebook CEO Mark Zuckerberg as they discussed the company’s second-quarter earnings on a conference call with Wall Street analysts.

Facebook’s head of news partnerships will highlight a conference gathering news, technology and digital executives to talk about the Facebook Journalism Project and the company’s role in a changing media ecosystem.

Facebook reported second-quarter sales that beat analysts’ estimates, climbing 45% to $9.3 billion. Mobile advertising generated 87% of total ad revenue, an increase from 84% in the same period a year earlier. Net income rose to $3.9 billion, or $1.32 a share, from $2.3 billion, or 78 cents.

Do consumers view and process ad content differently depending on the platform? Is television more engaging than other viewing platforms? Discovery thinks so, and to prove it commissioned a study on video perceptions with IPSOS that compared and contrasted viewer engagement, usage and intent by television and social platforms. The result proved that TV reigns supreme with engagement and intent.

KING, Tegna’s Seattle’s NBC affiliate, is the leader in social media actions among TV stations in the market over the last six months according to data from audience insight firm Shareablee. Evonne Benedict, KING’s audience engagement manager, says the reason KING tops all TV stations in the market on social media is simple: They listen.

The sun is setting on SnappyTV, Twitter’s video-editing tool that allows TV networks and other publishers to cut and share TV clips on Twitter, Facebook and other platforms. In its place, Twitter will offer a new video-editing software inside its growing Twitter Media Studio product for media companies, though some publishers fear the change will eliminate their ability to share clips outside of Twitter’s ecosystem.

On average, publishers are posting 65% more video in this year’s second quarter vs. 1Q, based on those who were active in both quarters, as they look to drive engagement and revenue. Engagement metrics are way up — except when it comes to “likes.”

As NBC News prepared to build its first every newscast for the Snapchat app, it requires the NBC News team look at things in a whole new way — quite literally.

Several dozen news organizations, including the San Diego Union-Tribune, San Antonio Express-News, St. Louis Post-Dispatch, KQED and, as of last week, The Washington Post, have started using the social network to connect with readers.