social media

News outlets are complaining about Facebook’s terms for TV-quality videos meant to compete with YouTube.

CBS O&O KCNC Denver has just over 9 million actions on social, 27% of the market’s 34 million total actions in that same period,according to data from audience insight firm Shareablee. Why? Tim Weiland, KCNC’s news director, lays the credit for KCNC’s winning performance on Facebook to an increased strategic emphasis on how it uses Facebook Live. In particular, Weiland points to the station’s mobile weather lab that is used to chase storms all over Colorado.

When CNN acquired Casey Neistat’s social app Beme last fall, the news organization said that by this summer, the pair would have a stand-alone media company focused on “timely and topical video and empowering content creators to use technology to find their voice.”

In an 8-0 decision, the court rules a North Carolina law that bans sex offenders from using social media is unconstitutional.

Time Warner Inc. will invest $100 million in producing TV-like shows and advertising on Snap Inc. over the next two years, in a push by the the media giant to reach young audiences on the social network, according to a person familiar with the matter. The deal will see Time Warner make shows for Snapchat in a range of genres, including scripted dramas, comedies and documentaries, according to a statement from both companies. Time Warner’s properties like HBO, Turner and Warner Bros. will also invest in advertising on Snapchat.

Under pressure from governments to counter inappropriate content, the social media company will pair new technology with human moderators.

Snap has more than its share of skeptics and critics. And if its stock price is any indication — Snap shares are now trading near their IPO price — it’s not come close to quieting them. One group Snap has yet to win over is the marketing industry. A mere 7% of marketers said they used Snapchat in the first quarter of 2017, according to a recent Social Media Examiner survey.

The Fox O&O in San Francisco posted a disturbing story about a preserved child found in a small glass, cast-iron casket from the 1870’s at San Francisco’s Odd Fellows Cemetery. The story was posted on the station site and social platforms. It was also shared across the Fox Television Stations group. It has since received an overall reach of 16.3 million on Facebook and 1.1 million article views on the station’s website.

After teasing it with a trailer last week, NBC News officially launched its Left Field social video unit Tuesday. Left Field aims to reinvent storytelling for viewers who primarily get their news from Facebook, Twitter and Instagram and is being staffed by journalists from around the world.

Hearst-owned WGAL has a walloping lead over its local competition on social media in the Harrisburg-Lancaster-Lebanon-York, Pa., market according to Shareablee data. Its news director says that maintaining the station’s brand identity as tightly on social as it does on air has given it the edge.

President Trump went after the “Fake News Media” early this morning, accusing the press of publishing false stories. “The Fake News Media has never been so wrong or so dirty,” Trump tweeted Tuesday. “Purposely incorrect stories and phony sources to meet their agenda of hate. Sad!”

Americans sent a whopping 2.9 billion social interactions about programs across Facebook and Twitter during the recently ended 2016-17 TV season. So which shows and programs generated the most buzz?

Facebook is pressing a judge to dismiss claims by marketers who are suing the company over inflated video metrics.

In an effort to hook a larger audience for a fledgling drama, TNT will stream Claws on Twitter following its TV premiere on June 11. In what TNT parent Turner is calling the first time a cable drama has been streamed on Twitter, the premiere episode will air on Twitter at 10 p.m. ET after its 9 p.m. airing on TNT. TNT is also planning on having series stars Niecy Nash, Carrie Preston, Jenn Lyon, Judy Reyes and Karrueche Tran live tweet during the TV premiere.

Since it jumped into Facebook Live, NPR has created more than 1,375 videos. It has broadcast from 23 states and 19 countries. And it’s learned a few things along the way that you might find helpful.

Raycom-owned WTVM has a commanding lead in both total actions and overall fans/followers in the Columbus, Ga. Market according to Shareablee data. Its news director credits Facebook Live with helping to widen the gap with its competitors. 

One of the hardest things to do as a news organization’s digital or social editor is to get the staff to accept and embrace the changes brought on by social media. As new social platforms sprout up and gain a following, journalists have been asked to adapt their workflow, work within the restrictions of ever-changing mediums, and prioritize their effort to maximize the value of the content they gather and the audience it can reach. Every story becomes a balancing act. Here’s some advice.

President Trump swiped at media outlets in a tweet Tuesday morning, saying that media members “hate” his use of social media. “The FAKE MSM is working so hard trying to get me not to use Social Media. They hate that I can get the honest and unfiltered message out,” Trump tweeted.

A new Borrell report Gauging Facebook’s Impact on Local Advertising, estimates that by year’s end, the social media giant will be capturing as much as 10% of all local ad dollars in the U.S., more than the newspaper, TV or radio industries. Attendees of TVNewsCheck’s “Optimize, Monetize Your Facebook Strategy” webinar on June 13 will receive a free copy of the $995 report.

Readying for our June 13 webinar on optimizing and monetizing Facebook, it’s clear to me that legacy media’s relationship with the social media platform evolves daily. But for media, migrating users out of Facebook’s walled garden remains a priority.

E.W. Scripps’ KTNV bests its local competition on social media according to Shareablee data. Finding the local, human-interest angle on nationally trending stories is helping give it the edge.

The Washington Post and Advance Local are the first to get profile pages to post stories, ask me anythings and all the memes they want.

As Twitter continues to accelerate its original programming plans, the social media platform is also apparently adding Apple TV support to its iOS app.

How stations adapted their content and content from their partners to best take advantage of their large social audiences and the ability to stream live video to them determined the levels of success for many stations in the first quarter. Facebook Live video drove levels of engagement that changed the game for some stations — even if it was just a stream of a giraffe not giving birth. The leaders in markets 1-5 are here; 6-10 are here.

Facebook is testing a new tool designed to help media companies sell video advertising on their own websites, apps and other digital properties in a more automated fashion, the company said Tuesday.

Social media juggernaut Snapchat announced new original content that will be available for viewing on its Discover platform this fall. One of the upcoming entries will be the platform’s first daily news show, which will be produced by NBC News. Like other Snapchat shows, the daily news program will be 4-5 minutes in length.

Jason White, Facebook’s manager of U.S. news partnerships, is part of a C-level executive lineup that also features Graham Media’s Emily Barr, Raycom’s Pat LaPlatney and the Dallas Morning News’ Jim Moroney III. They will discuss the challenges of maintaining brand identity, monetizing and migrating audiences from Facebook back to media’s owned and operated platforms during a TVNewsCheck webinar: “Optimize, Monetize Your Facebook Strategy.” It’s set for Tuesday, June 13, at 2 p.m. ET.

As part of its ongoing push to build relationships with local publishers, Facebook is testing products that can help people better connect with local news. Those tests, part of the Facebook Journalism Project, have just begun, but they’re all aimed at helping people discover and engage with news outlets in their communities.

Facebook has struck a deal with Major League Baseball to show 20 of the league’s games live this season in an agreement that expands the social media network further into the world of live programming. Facebook said Thursday that it would stream one game a week beginning on Friday, and the broadcasts would be available to everyone on Facebook in the United States.

The biggest players in tech want a crack at disrupting TV advertising. Amazon and Google are taking a more direct approach by paying to control some TV ad space. Facebook is looking to partner and moving more deliberately. That means Facebook is likely to face resistance from the ad industry, which could put it behind the other players.

A new tool from the Associated Press will now allow users of its service to pull in topical and verified content shared by users on social media such as photos and videos around breaking news. Using the web interface provided by social media platform manager SAM (AP owns a stake in SAM and has been using it since 2015), AP Social Newswire lets AP clients look through social content that is being curated and vetted by AP editors in real-time.

Amid this year’s TV upfront hustle to lock down billions in ad-spending commitments, expect networks to more aggressively pitch Madison Avenue buyers on branded-content campaigns — which have exploded across social media during the current TV season.

Stone, who left Twitter in 2011 and recently sold his startup Jelly to Pinterest, announced in a blog post Tuesday that he’s headed back full-time to the company he helped found. It’s not exactly clear what Stone’s title will be, but a source familiar with the move says he’ll report to Twitter CMO Leslie Berland and help with internal communications and morale at the company.