In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to tweet about their favorite commercials as well.
Media conglomerate Time Warner Inc is leading a $12 million round of funding into Bluefin Labs, a start-up company that analyzes tweets and Facebook posts as people watch their favorite TV programs.
An erroneous tweet by a student newspaper was amplified by media organizations across the country and retweeted uncounted times. The incorrect information found its way onto media websites, including CBSSports.com, People.com, The Wrap and the Huffington Post.
Networks large and small are using social media to engage second-screen viewers like never before. Integrating social media from viewers following along with computers and smartphones fosters greater engagement while also broadening the audience for programming. Best of all, it provides consumer data. The question now is not whether networks should utilize social media but how they can use it most effectively and monetize it.
Starcom MediaVest Group has a signed a deal with analytics company Bluefin Labs to utilize the latter’s tech platform to monitor social media chatter about TV shows and ads.
The iPhone photo sharing app has been integrated into the NBC Owned Stations’ production systems, to make it quick and easy to use viewer images on the air or online.
Social media tools are quickly becoming a hybrid powerhouse for both driving viewership and empowering account reps to offer advertisers the cross-platform marketing promotions that can transport viewers from programming to their digital destinations. When it comes to the consumer, we’ve demonstrated that TV is social media’s killer app. Now is the time for us to demonstrate to advertisers that TV can deliver killer results for their social media ad spending.
After two “Tweet Weeks” this year, CBS is rolling out “Social Sweep Week” to kick off the November book. CBS talent will take over the network’s various Facebook and Twitter accounts at points throughout the week, beginning with tomorrow’s big LSU-Alabama football game.
In a modern twist to a TV pledge drive, PBS ran a Facebook “Like Drive” last week that rewarded fans with exclusive video clips for helping promote some of PBS’s most beloved people and shows. The drive helped land more than 18,000 in all for the week, stopping just short of 950,000 total likes for the page.
Next week, viewers of The X Factor can vote for a singer via Twitter in a partnership intended to strengthen the symbiotic relationship between television and the website.
Daytime is Facebook time, not TV time, for most media consumers. Facebook is closing in on being a mass medium — just like TV, according to a study by Frank N. Magid Associates Generational Strategies. More consumers use Facebook during work-day hours, 9 p.m. to 5 p.m,. than watch TV.
Media firms are working hard to realize the enormous benefits of using social media to engage consumers, creating relationships that ultimately result in increased audiences and, in turn, appeal to advertisers.
Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content. A recent analysis by NM Incite and Nielsen sheds light on which demographics are engaging with TV across social media and highlights some differences in composition between the general social media population and the population on social media sites talking about TV specifically.
The most jam-packed sessions at the SPJ/RTDNA conference in New Orleans dealt with how news teams are using Twitter and Facebook to both disseminate news and find scoops for hot stories. Twitter is now akin to an AP wire service, and at least one journo expert considers Twitter followers to be a journalist’s most important assets.
The Corporation for Public Broadcasting has released a social media handbook for NPR and PBS stations, which is hosted at the National Center for Media Engagement website.
KOMU Columbia, Mo., in DMA138, has taken the plunge into social media news, last week launching a 4 p.m. newscast that makes viewers an integral part of the show. And there’s a social media desk that includes two reporters tracking bloggers, Tweets and online conversations about topics making the news. Industry watchers applaud KOMU for pushing the envelope in its use of social media at a time when many stations are still trying to figure them out. But some question their heavy use in what has always been a sit-back, passive medium.
With the nation talking about tweets and tagging friends and other social-media jargon, NBCUniversal held a conference Wednesday to showcase its social-media prowess. Highlights included the Bravo channel’s “tweet tracker” and CNBC’s 500,000 Twitter followers, which NBCU believes boost its relevance to TV fans and advertisers.
As social media like blogs, Facebook, Twitter and YouTube grow increasingly popular among consumers, marketers are seeking more data about the changing behavior of their customers. The Nielsen Co., which has long provided such information about the traditional media, is seeking to become a go-to source of data for new media, too. To help bolster that, Nielsen is to release this morning a report of a kind it says it has not published before, a big-picture look at social media.
Social TV startup Miso wants to know what you’re watching—and it may have found the perfect way to find out, through a just-announced partnership with DirecTV. Now, if you’re a DirecTV subscriber and you want want to tell your friends that you’re watching Doctor Who, you don’t have to search through a long list of shows and episodes. Instead, once you’ve synced up Miso with your DirecTV system, the app automatically displays what you’re watching, and you can check-in by just pressing a button.
The NBC-owned station in Philadelphia has teamed up with Foursquare to bring local news reporting to the check-in service. While WCAU is already posting traditional Foursquare tips — “Crab fries, good eats and lots of TV” at Chickie’s & Pete’s — it will now have reporters post news updates at different locations in the market.
It’s not simply that television and radio stations are doing more with social media these days, it’s also that — at least in the case of TV — they’re doing something different.
The New York Times is the most social company in the U.S., and local TV is the top industry on Twitter, finds a report by NetProspex. The report measures the number of employees with social media accounts (using a company email address) and their total connections — which by definition, favors larger companies.
NBC O&O WCAU Philadelphia (DMA 4) has hired Lou Dubois as its social media editor and strategist. Dubois will oversee the use of social media tools by reporters, producers and editors to monitor news, report news, find leads and more. Further, he will consult on internal sales and marketing initiatives and how they can use social […]
Google has apparently disabled the Google+ account belonging to NBC affiliate KOMU Columbia, Mo., says one of the station’s most prolific Google+ users, anchor Sarah Hill, in a public post in her personal account.
Roku, the streaming video player, is adding the ability to see Facebook videos and pictures right on your TV. There are already several channels you can see on Roku, and Facebook Photos has been one of them. Now the channel is getting a big upgrade and it’s another example of internet video coming to the living room.
Washington Post ombudsman Patrick Pexton: “[Engagement is] using Twitter and Facebook to build a tribe or family of followers, even disciples, who will keep reading you. The potential downside here is a diminution of quality. If reporters are setting aside a portion of their days for social media, that leaves less time for thinking and traditional reporting. And if the chase in journalism becomes one for the greatest number of page views, Twitter followers and Facebook friends, instead of the great story, we all lose.”
Facebook has a message for the television world: social TV is coming. Andy Mitchell, SVP of strategic partner development at Facebook, pitched a crowd of media and branding honchos at the PromaxBDA conference on the various ways in which he thinks his company can help the broadcast media embrace the social world.
A TVGuide.com study found that more viewers chatted and tweeted while watching live TV during the past season and the top 10 most popular “social shows” are all aired on broadcast networks. Such social viewing is giving rise to a new metric, social impressions, that bolsters the gross ratings points. Stations are also discovering the value of tying local programming in with the Facebook and Twitter.
Nielsen Co., the longstanding arbiter of popularity in the television industry, calculates ratings by observing the TV-viewing habits of a cross section of the American public. SocialGuide.com, a Brooklyn, N.Y.-based start-up, is taking a different approach: It analyzes what’s being said about TV on Twitter and Facebook. That’s about 90 million comments made by 13 million people about 4,500 shows on 160 networks.
Comcast will announce at the Cable Show later this week a “next generation TV experience” that it’s currently testing in Augusta, Ga. The system will include interactive apps that are easy to access and enhanced for TV, such as traffic and weather, and social apps such as Facebook that let users share and discover what to watch with their friends.
The relationship between the two, which Twitter has been actively trying to promote in the last nine months or so, is a funky one. On Twitter, The Real Housewives Of New Jersey trumps Modern Family. Why?