Peter Chernin Joins Twitter’s Board

Fox Unveils ‘Fox Now’ Interactive Apps Suite

The apps, designed to offer viewers enhanced interactive and social capabilities around Fox shows, are launching on iOS, Android, Windows 8, Xbox, Samsung Smart TV and other digital platforms. They also include “T-commerce” capability and exclusive offers for American Express cardmembers with New Girl. Other brand partners will include Mazda and T-Mobile.

Nielsen, NM Incite Acquire SocialGuide

Deal expands Nielsen’s TV measurement solutions and social media analytics portfolio.

ELECTION 2012

NBC: Full Court Press On Social For Election

NBC News is planning an all out social media blitz across platforms — including its websites, Zeebox, Xbox and Twitter and Facebook — for Election Day in an effort to capture as many second- and third-screeners as it can for up-to-the-minute accounting, analysis and interaction.

NBC Host Shuffle Draws Ire Of Online Critics

The Today show’s Facebook page lit up this weekend when Erica Hill became a co-host of Weekend Today, the Saturday and Sunday offshoot of the NBC morning show. Hundreds of fans said they were dismayed by the network’s decision to bump Jenna Wolfe, the previous co-host on Sundays, out of the job.

Orad, Never.no Merge Social Media & Broadcast TV

Orad, a broadcast and graphics solutions provider, and never.no, a company specializing in social media integration, have formed a joint collaboration to integrate broadcast TV with social networks. never.no offers a framework to integrate Orad’s enterprise graphics solutions with social media networks and companion apps, letting broadcasters engage audiences through a myriad of interactive and […]

SUPERSTORM SANDY

Sandy Became A Social Media Phenomenon

As the power flickered off in millions of homes around New York and New Jersey, many people were forced to give up on television and radio and rely exclusively on social media.

STATION ADVISORY

Where To Draw The Line On Social Media

With the unprecedented popularity of social media, employees have increasingly used LinkedIn and other online forums to network for business and social purposes. When the line between personal and business use is blurred, litigation may ensue.

Why Social Media And TV Need Each Other

More and more brands are using social as a megaphone to bolster broadcast campaigns, driving earned media that lowers their cost per impression.

CW Embeds Twitter Feed In EW Print Ad

Fox Tracks Social Media-TV Interaction

Young-skewing Fox Broadcasting wants to make sure it’s following — and valuing — social media interaction with its TV shows. To that end, it has signed a deal with digital media researcher trueAnthem to track social sharing of Fox’s digital television content and measuring its social influence.

Inergize Integrates Facebook, CMS Platform

The Facebook Page and Contest Management Platform provides a single access point to update multiple Facebook pages simultaneously and create, publish and manage Facebook contests.

‘X Factor’ Sets Social Media Comments Record

Study: Social Media Drive Young To TV Set

A Horowitz Associates study says 24% of 18- to-34-year-old adults and 30% of 15- to-17-year-olds have started watching a show on TV because of something they saw online or through social media. All this compares to a 16% for all adult viewers 18 years and older.

DMA 8 (WASHINGTON)

WRC Names Wendy Warren Digital Editorial Mgr.

NBC-owned WRC Washington (DMA 8) has hired Wendy Warren as editorial manager, digital. Warren will oversee NBCWashington.com as well as the station’s social media and digital platforms.  She will work with all departments to ensure that the WRC website “continues to be dominant and relevant,” according to station GM Jackie Bradford. Her first day will be […]

REYNOLDS JOURNALISM INSTITUTE SURVEY

Mobile Users Prefer Mainstream News Sites

Despite the growing popularity of social media, mobile users prefer to get their news from mainstream news sites rather than their friends, according to a new Reynolds Journalism Institute survey.

Tweets To Be Half Of Current’s Convention Screen

DMA 12 (SEATTLE)

Social Outpouring After KOMO Anchor Death

After a long battle with brain tumors, KOMO Seattle anchor Kathi Goertzen died  on Monday, sparking a massive social outpouring in Seattle. A few hours after the news broke, a new wall post was appearing on her Facebook page every 10 seconds.

RTDNA-HOFSTRA UNIVERSITY SURVEY

Growing Role Of Social Media On TV, Radio

The use of social media continues to expand and evolve in both television and radio, according to the latest findings from the RTDNA/Hofstra University Annual Survey. And stations are getting more and more creative in how they use social media.

CRE Sets Social Media, TV Viewing Study

The Council for Research Excellence selects Keller Fay Group, Nielsen, Nielsen Life360, NM Incite and Bluefin Labs to participate.

Twitter, Hollywood Work On In-Stream Videos

The social media company, along with multiple Hollywood producers and network executives, are in serious talks about the possibility of launching several original video series via Twitter.

DMA 4

WCAU Adds Sarah Glover As Social Media Editor

NBC-owned WCAU Philadelphia (DMA 4) has named Sarah Glover as social media editor effective immediately. Glover joins the station from the Philadelphia Daily News where she was originally a staff photographer. Her role there grew to include shooting, producing and editing video for the Web. In 2010, Glover led the Daily News video team on […]

NBC, Twitter In Olympics Partnership

As athletes parade into London’s Olympic Stadium this Friday, Twitter Inc.’s Olympic hopes will play out in a spartan office in Boulder, Colo. There, a handful of people will spend 20 hours a day to help corral millions of Twitter messages from Olympic athletes, their families, fans and NBC television personalities into a single page on Twitter.com. NBC will promote the website with on-air promotions and links to athlete interviews or video clips.

Wywy Gets $3 Million To Sync Social TV

FRONT OFFICE WITH MARY COLLINS

How To Make The Most Of Social Media

Traditional media must recognize that having a social media strategy is essential for remaining competitive. Stations can’t take advantage of their ability to deliver a large base of engaged consumers to advertisers if they themselves aren’t engaging in the type of social media campaigns that we’re seeing at the network level. In addition, social media is quickly replacing email as a form of interacting with consumers, particularly when it comes to 18-34 year olds.

MLB All-Star Game Goes Twitter Crazy

NBC, Facebook In Olympics Partnership

Viewers of NBC’s coverage will be encouraged to talk about the Games on Facebook, and Facebook users will be reminded to watch the coverage on NBC.

NBC Gets Social With ‘Dateline Chatline’

Now in it’s 20th season, the NBC News show is launching “Dateline Chatline,” a major social TV initiative aimed at merging “all viewer discussion surrounding Dateline into one easy-to-access, user-friendly online site.”

Facebook Wants To Cash In On Video ‘Likes’

On the hunt for new revenue streams, Facebook is pitching TV chiefs on a new online video ad model that would monetize its popular “like” button. Under the plan being discussed by the social network giant and some cable TV executives, Facebook would give the networks the ability to ascertain the popularity of certain video content on its platform while taking a cut of the added ad revenue created by the increased exposure, sources said.

How IFC Is Using Twitter On TV For ‘Bunk’

PROMAX BDA STATION SUMMIT

Social Media: Promotion’s Powerful New Tool

Panelists at the PromaxBDA Station Summit discuss the value, opportunities and problems that stem from Facebook, Twitter and other platforms.

AIR CHECK BY DIANA MARSZALEK

NBC Stations Keep Tabs On Employee Tweets

News staffers are prohibited from tweeting, posting or distributing via other social networking means “anything that compromises the integrity and objectivity of you or NBCUniversal,” even using a personal account. Some observers see the policy as overly broad, but NBC says if material is not solid enough to include in a newscast, it shouldn’t be distributed via social media either.

On Being A Socially-Savvy Journalist

KIRO Seattle traffic anchor Jenni Hogan is the most followed local female TV journalist on Twitter and Facebook in America and was named as one of the top female geeks in the world by the Huffington Post. She offers some advice on the importance of networking, landing your dream job and what she’s learned from her mentors.

Q&A WITH RICK HASKINS

An Inside Look At CW’s Social TV Strategy

The CW’s audience was born into the social web. This fact has forced the network to quickly adapt to the Gossip Girl and Vampire Diary-loving fans that are loud, passionate and screen-agnostic when it comes to programming. Rick Haskins, The CW’s executive vice president of marketing and digital programs, talks about his network’s social TV strategy.

NEWS ANALYSIS

Sandusky: The Story The Media Got Right

The Jerry Sandusky case was more than a media circus; it may have been a story that the media (at least in the public eye) got right. TV, radio and newspapers told the story fairly, the verdict seems correct — and, for many, social media provided a forum for venting, an encyclopedia and a community.

DMA 14 (TAMPA, FL)

Social Media Replace TV For Some In Storms

Gathering around the television or radio during storms to consume continuous news reports has been a longstanding tradition for some Tampa Bay area residents. But some of today’s media consumers also use social media to track severe weather, seeing updates from official sources quicker and staying connected to news sources even when power fails in their homes.

7 Ways To Enhance Your Multiscreen Mindset

The reality is that most newsrooms are falling behind the news consumer when it comes to social media, Web and mobile. If we still want to be the people providing them with new and vital information then we need to first catch up, and then leap ahead.

DMA 12 (SEATTLE)

KIRO To Air Experimental Social TV Show

The Cox-owned CBS affiliate in Seattle will present a live special tonight that has been named, planned and even given a time slot by the audience over social media. As it airs, trending topics and audience participation will dictate much of the content.

Q&A WITH RACHEL WEBBER

How TV Can Use Tumblr For Analysis, Buzz

Rachel Webber, Tumblr’s director of partnership development, talks about how Tumblr fits into the social TV ecosystem, networks doing a great job on Tumblr and best practices for launching and succeeding on the platform.

TVB COMMENTARY

Customers ‘Like’ Spot TV Digital Content

Consumers are willing to forge a bond with those things that mean something to them and that they, well … like. But oftentimes in the social media space, clicks aren’t pursued independently; they’re more likely to be activated when it’s made easy and somewhat seamless. Since TV is a strong driver to the Web, local stations make that easy connection between advertiser and end-user.