Facebook Ad Measurement Approval At Risk

Facebook is at risk of losing a key seal of approval that gives companies confidence they are getting what they pay for when it comes to advertising with the social-media giant.

QUARTERLY REPORT

Twitter Reports Record Quarterly User Growth

Twitter looks like the latest social media company that will enjoy a stock boost, after it reported record quarterly user growth and topped analyst sales projections when it reported its 1Q financials on Thursday morning. The company, led by CEO Jack Dorsey, added 14 million monetizable daily active users during 1Q. Its sales of $807.6 million surpassed analyst estimates of $776 million.

QUARTERLY REPORT

Facebook 1Q Rev Stronger Than Expected

Facebook said it earned $4.9 billion, or $1.71 per share, in the January-March quarter. That’s more than double the $2.43, or 85 cents per share, it reported in the same period a year earlier. Revenue rose 18% to $17.74 billion from $15.08 billion.

TV-Related Tweets Up Nearly Across The Board

Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports.

What You Need To Know About TikTok

Snap Looks To Raise $750M In Debt Offering

Snap announced Thursday that it is planning to raise up to $750 million through a private debt offering. CEO Evan Spiegel says that the “proceeds from this offering will further bolster our balance sheet which will allow Snap the flexibility to continue to invest in the long-term growth of our business, even if challenging conditions continue.”

Facebook Invests $5.7B In Indian Internet Giant Jio

Twitter Shifts Data-Sharing Policy, Loosens Ad Restrictions

Facebook CPMs Crash, Fall To All-Time Low

It’s been assumed by most media analysts, media buyer and ad executive surveys, and a variety of pundits that the Big Digital platforms would be first to feel the impact of the ad recession, because digital media is generally bought on more of a “scatter” basis and tied to fewer long-term commitments. Well now there’s market-based proof. As of data available Tuesday, Facebook’s worldwide CPM fell an all-time low of $1.95, according to data analyzed by Boston-based agency Gupta Media.

Google To Allow COVID-19 Political Ads

Reversing course, Google said on Thursday it will begin allowing political groups to run ads related to COVID-19. The company’s move comes shortly after liberal digital ad shop DSPolitical publicly complained that Google was giving President Donald Trump “an unprecedented advantage in our upcoming elections” by banning Democratic ads relating to the outbreak, while allowing the current administration to run ads referencing the virus.

Facebook Pledges $100M To Support News

As lockdowns and stay-in-place orders continue to be extended in countries around the world, millions of people are spending their days frequenting online publications to find out the latest about the COVID-19 pandemic. That’s part of the reason Facebook has announced it will spend an additional $100 million to support the news industry during the crisis.

Pandemic Fuels WhatsApp, Social Media, TV

Kantar has just released findings of what it says is the largest-ever survey of consumers about the fast-moving pandemic, checking in with 25,000 consumers in 30 markets around the globe. Among the findings: People are doing 70% more web browsing, 63% more TV watching, and spending 61% more time on social media. WhatsApp has become increasingly more important, with an overall 40% increase in use.

What Twitter’s Removal Of 1Q Guidance Tells Us About Broader Digital Ad Market

Facebook ‘Just Trying To Keep The Lights On’

The social network is straining to deal with skyrocketing usage as its 45,000 employees work from home for the first time.

Virus Revives Facebook As News Powerhouse

More than half of all news consumption on Facebook in America is about the virus, according to an internal report.

Hearst Stations Expand Coronavirus Reporting

The group’s second Facebook Watch show, Field Notes, features pandemic stories from Hearst stations in 26 markets cross the U.S.

TVN TECH

TVN Tech | Messenger App A New Tool For Breaking News

Broadcasters including Gray Television and Cox Media Group have been beta testing the new Facebook Messenger Experience app from Social News Desk enabling users to opt in for breaking news and customized content. With 1.3 billion global Messenger users and a 50%-80% open rate, it opens a key new front to reach viewers, particularly as the coronavirus crisis escalates.

Coronavirus Disrupts Social Media’s First Line Of Defense

Rosie O’Donnell To Revive Talk Show For Star-Studded Online Fundraiser

Fox News Returns To Twitter

Fox News is making a return to Twitter, more than a year after going silent on the social-media platform. Now the news outlet is poised to resurface on the venue, with executives envisioning the chance to use it as a service or a means of getting information about the coronavirus outbreak to followers. Approximately 18.5 million people follow the network on Twitter.

TVN’S NEWSROOM INNOVATORS

TVN’s Newsroom Innovators | WaPo’s Jorgenson Courts Next Gen On TikTok

Dave Jorgenson produces twice-daily posts geared to young audiences on nascent social video platform TikTok. In 10 months, he’s gained 400,000 subscribers there and tens of millions of views of his witty short videos, including tips on coronavirus hand washing and handshakes.

NEWS ANALYSIS

When Social Is More Accurate Than The President

All through February and early March, the voices of doctors and nurses on social media provided a vital antidote to those of confused and complacent political leaders embodied by President Trump. Their voices carried credibility and urgency in a way the always-on crisis of cable news can’t. They fed and were fed by credible journalism. And they helped force the United States to reckon with the crisis.

Advertisers Press Judge To OK Facebook Settlement

None of the video advertisers who were notified about Facebook’s proposed $40 million class-action settlement over inflated video metrics have objected to the deal, class counsel says in papers filed Friday.

Should Journos Hop On The TikTok Craze?

How three broadcast journalists are experimenting with the wildly popular but quirky platform.

NBCU Quietly Sold $500M Snapchat Stake

Despite the previously unreported sale late last year, NBCU says it’s committed to the Snap relationship, and is producing more programming than ever for the platform.

Twitter In Silver Lake Deal; Dorsey Still CEO

Twitter said today that Silver Lake will make a $1 billion investment in the company. That money, along with cash on hand, is expected to be put toward a $2 billion stock buyback. Jack Dorsey remains the social media company’s CEO.

Twitter’s First ‘Manipulated Media’ Flag On Trump Aide Ignites Fact-Checking Debate

Virus Misinformation Stumps Facebook, Twitter

Secret labs. Magic cures. Government plots. Despite efforts by social media companies to stop it, false information about the coronavirus is proliferating around the world.

DSLR To Mobile: Dongles Tips And Tricks

Facebook Cancels Its SXSW Plans

The social network follows Twitter’s lead as the list of attendees bailing on the annual Austin festivities grows, but organizers say the show will go on.

Poynter, Google To Help Local Newsrooms Reach Younger Audiences

The Poynter Institute and Google News Initiative are teaming up to help three local newsrooms reach new, young audiences through engaging, shareable social video storytelling. The yearlong program, VidSpark, will culminate with a playbook that local newsrooms across the country can use to engage younger people in their communities. The three participants are Tegna’s CBS […]

Court: Tech Platforms Aren’t Bound By 1st Amend.

A federal appeals court in California on Wednesday ruled that privately operated internet platforms are free to censor content they don’t like. Though not unexpected, the unanimous decision by the Ninth U.S. Circuit Court of Appeals in San Francisco marks the most emphatic rejection of the argument that YouTube, Twitter, Facebook and other giant tech platforms are bound by the First Amendment.

WLOS Reporter Accidentally Turns On Facebook Live Filters During Live Shot

Instagram Targets More Funding, Ad Rev-Sharing

The Facebook-owned company is in talks with video producers to pay more for videos on its IGTV app, though no formal funding program is in place. The conversations come as it tests ways for video makers to make more money from IGTV, including an advertising product and revenue-sharing program similar to those available on other social media platforms.

Bloomberg Bankrolling Social Media Army

Michael Bloomberg’s presidential campaign is hiring hundreds of workers in California for $2,500 a month to post regularly on their personal social-media accounts in support of the candidate and send text messages to their friends about him. The effort, which could cost millions of dollars, is launching ahead of California’s March 3 primary and could later be deployed nationwide.

Snapchat Finds Growing Role In Local News

Snapchat is not just for kids anymore. Ashley Remkus is a crime reporter for AL.com, Alabama’s media group that publishes the state’s three major newspapers. On top of covering crime and safety in the Huntsville area, Remkus is also the “Snapchat guru” for the group. 

Germany To Require Social Media Sites To Report Hate Speech

BERLIN (AP) — The German Cabinet has approved a bill that will require social media sites such as Facebook and YouTube to report certain hate speech to the police. According to the bill passed by ministers Wednesday, internet companies will have to flag far-right propaganda, graphic portrayals of violence, murder or rape threats, posts indicating […]

Facebook Says WTXF Anchor Can’t Sue Over Ad Featuring Her Image

DOJ Won’t Tackle Politically Biased Media

Despite complaints from conservatives who say left-leaning tech companies are shadow-banning on social media, DOJ Antitrust Division chief Makan Delrahim says he won’t get involved.

UK To Make Social Media Platforms Responsible For Harmful Content